"Dominate the state" became Penn State football's new catchphrase in January almost immediately after coach James Franklin ended his first news conference.
The three words were printed on T-shirts and hats. Franklin said his plan was to command Pennsylvania's recruiting scene. And it proved to be more than coach-speak - the Nittany Lions' 2015 recruiting class is ranked fourth in the nation by Rivals.com.
Temple's second-year coach, Matt Rhule, said the phrase belittles Pennsylvania's other colleges. The former Penn State linebacker said he wants Temple to "serve the state," not dominate it.
"I don't want to belittle any other school by saying we're going to dominate this or that," Rhule said Sunday. "I want to do the best job we can do at Temple, represent Temple and represent Pennsylvania the right way. However they do things, he's a good guy, I'm sure they're doing it well, but I'm really proud of the way we recruit."