David J. Baldwin, former advertising director

David J. Baldwin
David J. Baldwin
Posted: July 06, 2014

David J. Baldwin, 50, of Northeast Philadelphia, former director of local advertising at The Inquirer, died Thursday, July 3, of colon cancer.

"Everyone he met was a friend," said his wife, Joanne. "He would do anything for anybody."

Mr. Baldwin was passionate about his children and hockey.

"My whole house is hockey, hockey, hockey," said Joanne Baldwin, whose family could always be found at a Flyers game.

Mr. Baldwin didn't just attend games. He coached hockey at Archbishop Ryan High School in Philadelphia and served on the board of directors at the Parkwood Youth Organization, where he also coached soccer.

Mr. Baldwin was a father figure to many children in the neighborhood. "Dave not only loved our kids, but all kids," Joanne Baldwin said.

Mr. Baldwin was also passionate about The Inquirer, where he worked for 33 years after starting in the mailroom. He was diagnosed in September 2011 and continued working until May 2013.

"The entire time we worked together, we were a pair," said Tony Cuffie, vice president of advertising at Interstate General Media, The Inquirer's parent company, who worked with Mr. Baldwin for almost 10 years. Mr. Baldwin always got things done, Cuffie said.

After being diagnosed, Mr. Baldwin did not feel sorry for himself, his wife said. "He said, 'We're going to get through this, and we're going to fight.' " He was initially given only a few months to live, but lived much longer.

"He was a fighter, one of the strongest men that I ever met," she said.

His motto was "Everything happens for a reason," Joanne Baldwin said.

While undergoing treatment, Mr. Baldwin would rally behind fellow patients, and he volunteered at a cancer survivors' luncheon at Nazareth Hospital.

One of Mr. Baldwin's goals was to attend daughter Jamie's wedding in October 2013. He walked her down the aisle and danced with her at the reception, surrounded by friends and family. "It was a great day," Joanne Baldwin said.

Mr. Baldwin also loved the Shore, especially the beach at Avalon. The family traveled there for Father's Day in June, and Mr. Baldwin got to dip his toes in the water.

Through it all, the couple stayed close. "He was my best friend. We shared everything," Joanne Baldwin said. The couple met at a party and began dating in December 1982. They were married Nov. 1, 1986.

In addition to his wife and daughter, Mr. Baldwin is survived by children Joey and Danielle.

Services will be held from 6 to 8 p.m. Sunday, July 6, and 9:45 to 10:45 a.m. Monday, July 7, at John F. Givnish Funeral Home, 10975 Academy Rd. A Funeral Mass will follow at 11:30 a.m. Monday at St. Anselm Church, 12670 Dunks Ferry Rd.

Donations may be sent to Kimmel Cancer Center at Jefferson, 233 S. 10th St., BLSB Room 1050, Philadelphia 19107.


RZamzow@phillynews.com

215-854-2587

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