Q: What's the biz do?
A: We offer arts programming for all ages in open studios. We've got 13 to 25 employees - 15 full-time - and all our teachers have college degrees in art or art education, and many have master's degrees. We have after-school programs, vacation day camps, adult evening and Saturday classes, music classes and weekend birthday parties.
Q: Cost of services?
A: They're affordable and competitive with other area art classes, and many include materials. Our parent-child classes, where we meet for an hour per day, are $140 for a six-week session. Our popular after-school program starts at $22 per day, five days a week, and we have fall, winter and spring terms, 14 weeks each, or $1,540.
Q: How's the after-school programming work?
A: We pick up from nearby schools at 3 p.m. and go to a park and play, then come back for homework, snack and arts classes. Kids are in the studio from 4:30 to 6 p.m. We have a curriculum developer who writes programs, so it's a program where they draw, paint, print and sculpt, individually or in groups.
Q: How many students?
A: On a given day, 100 people move through our centers.
Q: Value proposition?
A: We have a dynamic arts curriculum that teaches kids to think outside the box. Kids aren't getting art instruction in [many public] schools and they need to work with their hands.
Q: Got an example?
A: Our summer fashion camp is incredible. Girls are learning how to sew who've never sewn. The program is for tweens who'll leave here with a dress, pillow and headband, and a life skill.
Q: Your customers?
A: The adults are professionals from all over the region, 20s to 30s. The after-school programs pull more from nearby neighborhoods.
On Twitter: @MHinkelman