Comcast restarts hyperlocal news site EveryBlock

A screen grab from news aggregator web site EveryBlock.com
A screen grab from news aggregator web site EveryBlock.com
Posted: August 29, 2014

Comcast Corp. has resurrected the hyperlocal news site EveryBlock in Philadelphia.

The social-media site ( www.everyblock.com) aggregates more than 600 data feeds.

EveryBlock, which officially was relaunched on Tuesday, allows users who register to customize a Twitter-like feed to city zip codes or neighborhoods.

On Wednesday, the free site - available to anyone - lacked Xfinity advertisements or any other connection to Comcast. The company said it was offering EveryBlock as a community service.

Paul E. Wright, Comcast director of local media development and co-founder of Open Access Philly, said the site was designed to be "your single source for everything you need to know about your neighborhood."

The feeds include police reports, blogs, and news sites.

This is EveryBlock 2.0. The technology was developed in Chicago in 2008 with the help of a grant, then was acquired by NBCUniversal and expanded to 19 markets.

NBCUniversal shut down the service in early 2013, believing that EveryBlock was not a strategic fit for the entertainment and news conglomerate. It transferred the EveryBlock technology to its parent company, Comcast.

EveryBlock was relaunched in Chicago in January, and now in Philadelphia.

Comcast plans to roll out EveryBlock to other markets in the coming year, including Houston, Denver, and Fresno, Calif.


bfernandez@phillynews.com

215-854-5897

@bobfernandez1

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