Q: How's the app work?
A: It's already on Android and should soon be on iOS. The first version will be a searchable database, kind of like a green Yelp. We have almost 2,000 sustainable businesses and resources in Philly in 20 lifestyle groups.
Q: Value proposition?
A: We're the central hub for consolidating data that people can find in one place.
Q: The biz model?
A: We have several revenue streams. Advertising is one, and we'll do performance ads and if you want to put a link to a TicketLeap event, for every ticket we help you sell we get a piece of that. We also envision people making in-app purchases. Another thing we're working on is MilkCrate memberships. So for $20 a year, if you're a MilkCrate member, you'd get an enhanced version of the app with extra features like deals at businesses. Memberships would pay for themselves based on discounts that businesses are giving.
Q: Your customers?
A: An urban young professional who rides a bike, walks, takes mass transit and uses a mobile phone and is into sustainability. That's the early adopter, but it could be anybody, really.
Q: What differentiates you from others with a green focus?
A: Locally, Grid Magazine, which is print and doesn’t have a directory you can access 24/7 online. The Sustainable Business Network, which partners with us, has a directory but it’s only their members, a lot are B2B and not mobile-friendly. Nationally, Yelp and Angie’s list compete with us but neither has our sustainability focus.
Q: Biggest challenge?
A: Getting a developer and assembling a team. The next challenge is getting a seed round of investment so I can pay the team, they can quit their part-time jobs and focus on the next version of the app and expansion. The Indiegogo campaign will help us enhance the content on the app. I'd like to raise $250,000 in the seed round by early 2015.
On Twitter: @MHinkelman