Q: Startup money?
A: I bootstrapped it with $20,000 in personal savings. I started in early 2013 and spent the year researching and building partnerships. In May, we did a crowdfunding campaign to gauge response and raised $33,000.
Q: What's Cora do?
A: We enable women to create a customized box of organic feminine hygiene products, any combination of tampons, sanitary pads and panty liners. Then we mail the boxes on or before the first day of every month.
Q: The biz model?
A: All sales are online at corawomen.com. We're subscription-based so we get most customers via word of mouth. Right now we ship only to the U.S. and Canada. We have several monthly plans ranging from $15 to $35.
Q: Value proposition?
A: This is a product for women who understand the risks of using conventional products. We cater to women who want a healthy alternative and be invested in a firm with a social mission.
Q: Your customers?
A: College students who like our social mission and also live on a campus and like getting the product mailed to them. We also have young professional women who are health-conscious, pro-organic, and are willing to pay more and like the convenience of our model.
A: There are other subscription-based companies selling feminine hygiene products. We are one of the only companies that's exclusively organic, plus you can fully customize an order.
Q: The social impact?
A: We partner with an organization in India who manufactures sustainable, plant-based, disposable sanitary pads [that] we purchase. Another partner distributes the pads to 1,500 girls in two schools, one in Calcutta and the other in New Delhi.
Q: Where's the money come from to help girls in India?
A: For every box we ship to a woman in the U.S., we purchase 16 sanitary pads from our manufacturer to give to [girls] in India each month.
Q: What's next?
A: In another year or two, I want to reach more women on campuses in the U.S. and Canada. I also want to raise a seed fund of $500,000 in six months.
On Twitter: @MHinkelman