SEPTA to rename Market East Station tomorrow

Posted: September 04, 2014

THOMAS JEFFERSON University is likely to wake up tomorrow morning as a SEPTA station as well as a hospital system and an institution of higher learning.

Last week, the Philly website posted a tipster's photo of a new SEPTA map that shows "Jefferson Station" where "Market East Station" used to be.

Then yesterday, SEPTA announced a news conference for tomorrow morning to "reveal a major change for Market East Station," but wouldn't say what the change is.

Meanwhile, signs outside the doors of the station have been covered over, suggesting a change is in the works.

Are these things connected? Is Philly famous for a sandwich called a "cheesesteak"?

The change would be SEPTA's second sale of station naming rights, following the five-year deal in 2010 when AT&T paid $5.4 million to rechristen Pattison Station on the Broad Street subway line as "AT&T Station."

SEPTA got $3.4 million after the ad agency's cut.

Richard Maloney, SEPTA spokesman at the time, said, "We are interested in doing this again in the future."

That future appears to be tomorrow.

On Twitter: @DanGeringer

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