Market East Station, the 30-year-old subterranean commuter rail hub beneath Center City, will be renamed Jefferson Station in a multimillion-dollar deal between SEPTA and Jefferson Health System.
SEPTA, Jefferson, and city officials will unveil new signs Thursday at a news conference in the station.
The deal will mean millions of dollars for SEPTA and increased public exposure for Jefferson, whose Thomas Jefferson University Hospital complex is just two blocks south of the station.
SEPTA and Jefferson officials declined to divulge specifics of the deal Tuesday.
The prospective deal was first reported by the website Technical.ly Philly .
In a similar deal in 2010, SEPTA sold the naming rights for Pattison Station on the Broad Street Subway, rechristening it AT&T Station. That five-year deal cost AT&T $5.4 million, of which SEPTA received $3.4 and its advertising agent, New York-based Titan Worldwide, got $2 million.