"I got the idea for the shop about 12 years ago, when I was still attending Temple University," said Amalgam's owner, Ariell R. Johnson. "My favorite coffee shop was directly across the street from my comic book store of choice. So, each Friday, I would buy my books at Fat Jack's, go across the street to Crimson Moon, and read everything I bought.
"I just loved the vibe of the coffee shop . . . and I loved being able to indulge my comic-book obsession in a comfortable environment that wasn't my house," Johnson continued. "When the coffee shop closed its doors, I was devastated. That's when the idea came to me."
Johnson said she will balance being a traditional store while highlighting diversity.
"We will be a legit store, so expect to see the heavy hitters that we all know and love," she said. "But in addition to those usual suspects, we want to showcase diverse comics, creators, and characters. We think that comics are for everyone and anyone that loves comics-women, people of color, and the LGBTQ community. We will actively look to stock titles that showcase people in these groups, right long with Superman, Batman, Captain America, and Thor."
Johnson says her staff shares her goal of inclusiveness.
"They all share the goal of making comics available to everyone," she said. "Whether you have been reading comics for 20 years or just started after watching a Marvel movie, our aim is to make everyone excited and comfortable.
"To me, it's about making it available," she added. "We will definitely make extra effort to promote works by and about members of underrepresented groups, but I also have love for the comic book mainstays like Captain America and Batman. I just want to help make people aware of everything that is out there and hopefully get people to expand their horizons."
As for how it's going, Johnson said, "our sales have been consistent, and we're picking up new customers every day."
Amalgam Comics & Coffeehouse
2578 Frankford Ave.
First Floor, Philadelphia