July 6, 2014 |
David J. Baldwin, 50, of Northeast Philadelphia, former director of local advertising at The Inquirer, died Thursday, July 3, of colon cancer. "Everyone he met was a friend," said his wife, Joanne. "He would do anything for anybody. " Mr. Baldwin was passionate about his children and hockey. "My whole house is hockey, hockey, hockey," said Joanne Baldwin, whose family could always be found at a Flyers game. Mr. Baldwin didn't just attend games. He coached hockey at Archbishop Ryan High School in Philadelphia and served on the board of directors at the Parkwood Youth Organization, where he also coached soccer.
December 3, 2014 |
Bus riders and others could see 600 new shelters throughout Philadelphia, along with dozens of new newsstands and kiosks promoting the city's arts and culture scene, if City Council approves a 20-year advertising contract. A deal with New York-based Titan Outdoor L.L.C. would give the company the right to design, install, maintain, and sell advertising on the 600 shelters - replacing the city's current stock 318 and adding 282 - and dozens of newsstands, cultural information kiosks, and benches.
December 18, 2013 |
CITY COUNCILWOMAN Blondell Reynolds Brown wants to clear up some myths about her school-property advertising bill. Brown said that since it moved successfully out of committee earlier this month, she's been getting hit with a hailstorm of concerns from constituents about the content of the ads. The measure still must pass the full Council next year. As now written, the bill would prohibit commercial displays on any school property that has historic value, and would ban ads featuring alcohol or tobacco.
January 4, 2012 |
INDIANAPOLIS - Super Bowl spots are still the hottest ticket in advertising. Comcast Corp.-owned NBC has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers. The average cost for a 30-second spot this year was $3.5 million, with some time slots costing as much as $4 million. Seth Winter, senior vice president of NBC Sports group sales and marketing, said in a recent interview that the last time slot was sold just after Thanksgiving.
May 8, 2012 |
Dan Roitman's company is called Stroll , a most ill-fitting name. From a growth perspective at least, Stroll's evolution has been anything but a leisurely pace. Born 12 years ago in a Maryland dorm room, the Center City company is an impressive display of the potential of any small business, though perhaps in the extreme. In just the last year, its revenue has exploded from $17 million to $40 million, with another doubling expected by the end of 2012. Profit growth was 400 percent last year, Roitman said.
December 18, 2013 |
A lawsuit alleging that Lundy Law L.L.P., a worker-compensation firm based in Philadelphia, violated federal antitrust restrictions by locking up advertising on SEPTA buses and KYW drive-time radio has been dismissed by U.S. District Judge Cynthia Rufe. Rufe said Lundy, whose advertisements can be seen on buses throughout the region, had not breached federal antitrust laws because competitor Larry Pitt & Associates likely had other advertising options. At the same time, Rufe permitted Pitt to move forward with a claim that Lundy falsely stated in its advertisements that it handled Social Security disability claims when in fact it referred those cases to other firms.
April 27, 2014
A story Friday about a SEPTA advertising contract misstated the length of the option periods at the end of the contract. The two option periods are two years each.
March 14, 2015 |
What can brown do for you? It turns out a lot, according to a new marketing theme. Package-delivery giant United Parcel Service Inc., known for its brown trucks and uniforms, has a new global advertising campaign to let businesses know that it does more than deliver parcels. The 107-year-old company is replacing its marketing campaign, "We Love Logistics," with the slogan "United Problem Solvers," which will appear in TV commercials during the NCAA men's basketball tournament this month and in print and digital ads in the United States, China, Germany, Mexico, and the United Kingdom.
April 20, 2013 |
Philadelphia City Council President Darrell L. Clarke first proposed selling advertising on city property as a way to raise extra cash in November 2011, and he championed the idea again two months later from the stage at the Academy of Music before Mayor Nutter's second inauguration. Reporters afterward wanted to know if Nutter and the new Council president could get along, considering their past political animosities. If Clarke's municipal advertising proposal is any barometer, that relationship hasn't been going very well.
May 24, 2012 |
Philadelphia International Airport has awarded a $20.4 million, seven-year contract for airport advertising to Clear Channel Airports, of Allentown, the company said Wednesday. The company will install 76 large digital screens to display advertising, including thirteen 70-inch screens in baggage-claim areas and 50-square-foot digital walls on the overhead arches of concourses B and C, said president Toby Sturek. The city-owned airport will receive a minimum of $20.4 million over the seven years of the contract, or 60 to 65 percent of gross ad sales, if that amount is greater, under terms of a contract signed this month by Mayor Nutter.