December 25, 2013 |
Robert Jawer, 91, of Rydal, a local television pioneer and producer whose career at KYW spanned almost 45 years, died Friday, Dec. 20, of complications from pneumonia at his home. Jawer was an early believer in the value of using television for advertisements, and is believed to have been Philadelphia's first broadcast television salesman. Raised in West Philadelphia, Mr. Jawer served in the Army during World War II. He was returning home when a magazine article about the then-new medium caught his eye, and after graduating from the University of Pennsylvania's Wharton School, he enrolled in the Television Workshop in New York City to learn the basics.
September 6, 2013
The Sherman Antitrust Act has been used to prevent corporate behemoths from controlling the nation's railroads, fuel, and computer software. More recently - and questionably - it's been brought to bear on a less essential commodity: bus ads. But don't underestimate the power and importance of mass-transit marketing: The "unique moving billboards" that are SEPTA buses provide among the most "effective forms of advertising for legal services for small...
March 24, 2012
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December 15, 2011 |
On a day when City Council wrapped up years of work on several major bills and bid adieu to six colleagues with more than a century of combined experience, Councilman Darrell L. Clarke was looking to the future. Clarke, who is slated to become Council president Jan. 2, introduced two bills Thursday at the final meeting of the term, perhaps offering a preview of his leadership. Both bills seek ways to generate money for the city without raising taxes - something the Nutter administration has been forced to do three years in a row. "I think it's time for us to come up with another strategy," Clarke said.
April 5, 2012 |
SAN FRANCISCO - By all measures, it wasn't a good day for employees of Yahoo or USA Today : Pay was cut, and so were thousands of jobs. And it didn't matter that one was part of the supposedly bright digital future and the other allegedly a part of journalism's past. In his first three months on the job, Yahoo CEO Scott Thompson has imposed the largest layoffs in the company's 17-year history, reshaped the board of directors, picked a potentially disruptive fight with a major shareholder and sued Facebook for patent infringement.
November 18, 2011 |
After members of Occupy Philly interrupted City Council on Thursday, shouting down attempts to restore order and creating a circus-like atmosphere for their own mock session, the actual elected members got down to a varied and lengthy agenda. The results included a bill to let restaurant servers keep all of their tips, approval of a major construction project to turn gas from a city wastewater plant into electricity, and a debate on the place of advertising in the public sphere.
February 19, 2012 |
When it comes to the realities of life in journalism, no one prepared me more while I was an undergrad at Virginia Commonwealth University than Bill Turpin. He was No. 2 in the department of mass communications when I arrived in the fall of 1979 after three years in the Army. In a previous life, he had been a small-town newspaper publisher. And in that small Southern town, he saw the impact he had on his community every day. If readers didn't like something in his paper, he heard about it. If they didn't get their paper on time, they let him know.
May 24, 2012 |
IN THE REGION Phila. airport awards ad contract Philadelphia International Airport has awarded a $20.4 million, seven-year contract for airport advertising to Clear Channel Airports, of Allentown, the company said Wednesday. The company will install 76 large digital screens to display advertising, including thirteen 70-inch screens in baggage-claim areas and 50-square-foot digital walls on the overhead arches of concourses B and C, said president Toby Sturek.
March 20, 2012 |
The professional team sports jersey in America is a holdout against advertising - how much longer will that last? At the NBA board of governors meeting in April, owners are expected to discuss breaking down the barrier. "It's more exploratory than - boom - we're flipping the switch," said NBA spokesman Michael Bass. "It's been a subject of ongoing conversation with our teams. " America's big four professional team sports - football, baseball, basketball and hockey - have let advertisers and sponsors put names on almost everything: stadiums, outfield walls, halftime shows, dollar dog night.