January 22, 2015 |
From grass turf to the video stream inside your home, Comcast Corp. will have a hand in Super Bowl XLIX between the New England Patriots and the Seattle Seahawks. "Top-to-bottom, it's really a Comcast event," John Page, president of Comcast-controlled Global Spectrum, said of the Feb. 1 NFL championship. Global Spectrum, part of Comcast-Spectacor and based at the Wells Fargo Center in South Philadelphia, manages the state-of-the-art University of Phoenix Stadium in Glendale, Ariz., where 12,000 people are expected to work on game day - opening the gates for fans, shuttling the Katy Perry halftime show on and off the gridiron stage in the allotted time, and managing security.
June 27, 2008
PLEASE take out those disgusting ads for "My Rich Uncle. " I read the paper during lunch, and nearly it looking at the picture of a couple missing the tops of their heads. I'm all for advertising, but do they think people are going subscribe to their company by grossing them out? I'm heaving just thinking about it! Lenise Johnson, Wilmington, Del.
August 14, 2015 |
TWO predictions: One, the day is coming, and soon, where North American teams will have advertising logos on their uniforms. And, two, nobody will care. Every sport is on a full-time mission to squeeze every buck it can out of the business. I mean, it has gotten to the point where the NFL is apparently considering moving the annual Super Bowl media day from Tuesday morning/afternoon to Monday night in primetime on the East Coast - apparently on the theory that if people will watch three days worth of draft coverage, and endless repetitions of players performing the shuttle run at the combine, they'll watch anything.
May 3, 2013 |
WILL THERE soon be digital ads on publicly owned property? A bill sponsored by Council President Darrell Clarke that would authorize ads on city-owned property was overwhelmingly approved yesterday, but Clarke remained skeptical, noting that the city pulled back a request for proposals (RFP) on a similar bill last year. "The opportunities are limitless," Clarke said. "I would like to see us move ahead, get the RFP out, get a contract done and start bringing in some much needed revenue.
December 16, 2011 |
A CONTROVERSIAL bill that would have allowed gigantic wall-wrap advertising on a single building near the Vine Expressway officially died yesterday as City Council wrapped its last session of the year. As promised, Mayor Nutter vetoed the legislation sponsored by Councilman Frank DiCicco that would have permitted the advertising on a building at 7th and Willow streets - site of previous lawsuits and fines related to an illegally erected ad. DiCicco managed to get the measure passed Dec. 1 with 12 votes - the number needed to override a veto - but some of those supporters were uneasy after letters from the Pennsylvania Department of Transportation and City Solicitor Shelley Smith warned the measure could have jeopardized federal highway funding.
February 2, 2012 |
Raising new dough is on City Council's to-do list, and members see dollar signs on school buses. Councilwoman Blondell Reynolds Brown introduced legislation Thursday that would allow advertising on the city's 1,250 school buses. That would yield roughly $1 million to help the school district, which recently said that it must cut another $61 million from its budget. "Some might argue that's a drop in the bucket, but when school boards have to figure out the difference between an art and music teacher or new textbooks or fewer costs, let's explore how we can fund those needed items," Reynolds Brown said.
February 29, 2012 |
Following a poll that showed a growing majority of Philadelphians concerned about the city's high tax burden, Mayor Nutter pledged Tuesday not to seek any new taxes in the coming budget, though some recent increases billed as temporary may become permanent. "The mayor has no intention of requesting a tax increase," his spokesman, Mark McDonald, said. City residents have endured four years of tax increases, including two "temporary" property tax increases, as the city has scrambled to make up for revenue lost from the recession.
December 25, 2013 |
Robert Jawer, 91, of Rydal, a local television pioneer and producer whose career at KYW spanned almost 45 years, died Friday, Dec. 20, of complications from pneumonia at his home. Jawer was an early believer in the value of using television for advertisements, and is believed to have been Philadelphia's first broadcast television salesman. Raised in West Philadelphia, Mr. Jawer served in the Army during World War II. He was returning home when a magazine article about the then-new medium caught his eye, and after graduating from the University of Pennsylvania's Wharton School, he enrolled in the Television Workshop in New York City to learn the basics.
September 6, 2013
The Sherman Antitrust Act has been used to prevent corporate behemoths from controlling the nation's railroads, fuel, and computer software. More recently - and questionably - it's been brought to bear on a less essential commodity: bus ads. But don't underestimate the power and importance of mass-transit marketing: The "unique moving billboards" that are SEPTA buses provide among the most "effective forms of advertising for legal services for small...
December 13, 2011 |
MAYOR Nutter said yesterday that he would veto a controversial wall-wrap bill that City Council passed Dec. 1 despite a letter from the state saying that it violates federal law and jeopardizes federal highway funding for the city. The wall wrap, planned for a building at 7th and Willow, near Callowhill Street, would violate Federal Highway Administration regulations and the Highway Beautification Act because it would be within 660 feet of the Vine Expressway, according to the Dec. 1 letter from the Pennsylvania Department of Transportation.