June 27, 2008
PLEASE take out those disgusting ads for "My Rich Uncle. " I read the paper during lunch, and nearly it looking at the picture of a couple missing the tops of their heads. I'm all for advertising, but do they think people are going subscribe to their company by grossing them out? I'm heaving just thinking about it! Lenise Johnson, Wilmington, Del.
March 14, 2015 |
What can brown do for you? It turns out a lot, according to a new marketing theme. Package-delivery giant United Parcel Service Inc., known for its brown trucks and uniforms, has a new global advertising campaign to let businesses know that it does more than deliver parcels. The 107-year-old company is replacing its marketing campaign, "We Love Logistics," with the slogan "United Problem Solvers," which will appear in TV commercials during the NCAA men's basketball tournament this month and in print and digital ads in the United States, China, Germany, Mexico, and the United Kingdom.
August 14, 2015 |
TWO predictions: One, the day is coming, and soon, where North American teams will have advertising logos on their uniforms. And, two, nobody will care. Every sport is on a full-time mission to squeeze every buck it can out of the business. I mean, it has gotten to the point where the NFL is apparently considering moving the annual Super Bowl media day from Tuesday morning/afternoon to Monday night in primetime on the East Coast - apparently on the theory that if people will watch three days worth of draft coverage, and endless repetitions of players performing the shuttle run at the combine, they'll watch anything.
August 6, 2016 |
NBC Sports' Olympic ad sales for Rio are 20 percent more than for the London Summer Games, at $1.2 billion with the games about to open officially Friday, a top executive said on Thursday. Seth Winter, executive vice president of advertising sales for Comcast Corp.-owned NBC Sports, said that the media company was "pretty much sold out of premium inventory" - which means prime-time spots on the NBC broadcast network - and that he was "exceptionally bullish on the games. " Ironically, Winter said, issues related to the games in Brazil - such as polluted water for swimmers and the Zika virus - have heightened the public's awareness of the Olympics and could lead to the bigger audience that advertisers are looking for with commercials.
May 3, 2013 |
WILL THERE soon be digital ads on publicly owned property? A bill sponsored by Council President Darrell Clarke that would authorize ads on city-owned property was overwhelmingly approved yesterday, but Clarke remained skeptical, noting that the city pulled back a request for proposals (RFP) on a similar bill last year. "The opportunities are limitless," Clarke said. "I would like to see us move ahead, get the RFP out, get a contract done and start bringing in some much needed revenue.
December 16, 2011 |
A CONTROVERSIAL bill that would have allowed gigantic wall-wrap advertising on a single building near the Vine Expressway officially died yesterday as City Council wrapped its last session of the year. As promised, Mayor Nutter vetoed the legislation sponsored by Councilman Frank DiCicco that would have permitted the advertising on a building at 7th and Willow streets - site of previous lawsuits and fines related to an illegally erected ad. DiCicco managed to get the measure passed Dec. 1 with 12 votes - the number needed to override a veto - but some of those supporters were uneasy after letters from the Pennsylvania Department of Transportation and City Solicitor Shelley Smith warned the measure could have jeopardized federal highway funding.
February 2, 2012 |
Raising new dough is on City Council's to-do list, and members see dollar signs on school buses. Councilwoman Blondell Reynolds Brown introduced legislation Thursday that would allow advertising on the city's 1,250 school buses. That would yield roughly $1 million to help the school district, which recently said that it must cut another $61 million from its budget. "Some might argue that's a drop in the bucket, but when school boards have to figure out the difference between an art and music teacher or new textbooks or fewer costs, let's explore how we can fund those needed items," Reynolds Brown said.
January 27, 2016 |
The advocacy group CeaseFirePA called on Monday for supporters to thank Comcast Corp. for "standing up to the gun lobby" after the cable giant demanded that the National Rife Association edit one of its advertisements for the Pennsylvania outdoors show in Harrisburg in February. The 30-second advertisement depicted children with guns and violated Comcast's internal advertising guidelines, said a spokewoman for Comcast Spotlight, the cable company's advertising arm. The National Rifle Association - which runs the Great American Outdoor Show, running from Feb. 6 to 14 at the the Pennsylvania Farm Show Complex in Harrisburg - agreed to the edits and the advertisements will air on Comcast in central Pennsylvania, the Comcast spokeswoman said.
February 29, 2012 |
Following a poll that showed a growing majority of Philadelphians concerned about the city's high tax burden, Mayor Nutter pledged Tuesday not to seek any new taxes in the coming budget, though some recent increases billed as temporary may become permanent. "The mayor has no intention of requesting a tax increase," his spokesman, Mark McDonald, said. City residents have endured four years of tax increases, including two "temporary" property tax increases, as the city has scrambled to make up for revenue lost from the recession.
December 25, 2013 |
Robert Jawer, 91, of Rydal, a local television pioneer and producer whose career at KYW spanned almost 45 years, died Friday, Dec. 20, of complications from pneumonia at his home. Jawer was an early believer in the value of using television for advertisements, and is believed to have been Philadelphia's first broadcast television salesman. Raised in West Philadelphia, Mr. Jawer served in the Army during World War II. He was returning home when a magazine article about the then-new medium caught his eye, and after graduating from the University of Pennsylvania's Wharton School, he enrolled in the Television Workshop in New York City to learn the basics.