March 16, 2013 |
Five years ago, Comcast Corp. was the nation's 50th-largest advertiser. Comcast, now with movie, news, and entertainment giant NBCUniversal under its corporate umbrella, rose to second-largest last year behind Procter & Gamble. The New York research firm Kantar Media says Comcast uncorked $1.7 billion in ads on consumers in 2012. Procter & Gamble, whose brands include Tampax, Pantene, Pampers, and Duracell, spent $2.8 billion. No. 3 was General Motors with $1.6 billion. Kantar tracks advertising on multiple platforms - radio, TV, billboards, the Internet, magazines, and newspapers - and then estimates the cost.
January 22, 2013 |
ATLANTA - The thing you notice about the members of the 49ers' defense - besides the fact that they're very, very good - is that they play the game very businesslike. You'll seldom see them celebrating a big play with the uh, for lack of a better word, gusto, of many of their NFL colleagues. They're not big on sack dances or cock-a-doodle-doo struts or doing that standing-over-ballcarrier thing that Eagles safety Kurt Coleman is so fond of. You can thank Jim Harbaugh for that.
November 5, 2012 |
Colin Hanna , who runs the national conservative advocacy and fund-raising network Let Freedom Ring in West Chester, used to buy millions in ads on TV and news and political websites. But not this year. "We're doing it the opposite way: We're buying the audience," Hanna said. Hanna and his group are following voters from dozens of targeted social groups and tracking them by their online habits. Then they send the voters targeted ads, not visible to others, at hundreds of popular sites - Comcast's Infinity, MTV.com, Pandora, Yahoo , and magazine and game websites - says Hanna, a former Chester County commissioner.
October 26, 2012 |
"FUN SIZE" is a 90-minute theatrical release from Nickelodeon Productions that, if anything, should have aired as a half-hour Nickelodeon special. Instead, here it comes into multiplexes five days before Oct. 31 to try to steal some box-office cash from bored teens or parents who would rather take their kids to a crummy Halloween comedy than spend the weekend carving jack-o'-lanterns. Moms, dads, do what you have to do. But know this: Submerging one's hands in gooshy pumpkin guts is a pleasure compared with sitting through this often crass romp about a teenage girl (Victoria Justice)
October 20, 2012 |
Thomas J. Quigley, 74, of Moorestown, an advertising and public relations agency owner, died of lung cancer, Tuesday, Oct. 16, at Virtua Marlton Hospital. For more than 20 years, Mr. Quigley operated Quigley Communications in Center City and later in Haddonfield. His accounts included Thrift Drug, CBS3 (KYW-TV), and Philadelphia Ad Club, where he published the newsletter for more than 10 years. Mr. Quigley closed his business six years ago but continued to work for Ideal Lab Marketing in Moorestown.
October 11, 2012
James M. Rock, 84, of Bryn Mawr, a former advertising sales representative, died Sunday, Sept. 30, at Bryn Mawr Hospital. Mr. Rock was born in Marshall, Minn., graduated from the University of Minnesota, and was in the armed services. He met his wife, Rita Ann, who died in 1999, while they were working one summer at Glacier National Park, according to their daughter, Anne Rock Maurer. "They were the best of friends, complemented each other perfectly," she said. Mr. Rock spent most of his advertising sales career at the Farm Journal, the nation's oldest agricultural publication, in Philadelphia.
July 23, 2012 |
WASHINGTON - The deadly shooting at a movie theater in Colorado has briefly silenced the presidential campaign, prompting both President Obama and likely Republican challenger Mitt Romney to cut short their schedules and pull advertising in the state out of respect for the victims and their families. Obama said Saturday in his weekly radio and Internet address that he hopes everyone takes time this weekend "for prayer and reflection - for the victims of this terrible tragedy, for the people who knew them and loved them, for those who are still struggling to recover.
June 7, 2012 |
HOW MANY billboard owners does it take to snag a kidney? Ten — if one of them is an obedient son. Luckily for Aretha Swift, Thaddeus Bartkowski is a very obedient son. A few months ago, Bartkowski's mom was listening to KYW radio while driving and heard a story about Swift. Swift's kidneys had failed, but no one among her family and friends was a suitable match to donate a kidney to her. So she was placed on a waiting list to receive one from a cadaver or living donor.
May 24, 2012 |
Philadelphia International Airport has awarded a $20.4 million, seven-year contract for airport advertising to Clear Channel Airports, of Allentown, the company said Wednesday. The company will install 76 large digital screens to display advertising, including thirteen 70-inch screens in baggage-claim areas and 50-square-foot digital walls on the overhead arches of concourses B and C, said president Toby Sturek. The city-owned airport will receive a minimum of $20.4 million over the seven years of the contract, or 60 to 65 percent of gross ad sales, if that amount is greater, under terms of a contract signed this month by Mayor Nutter.
May 24, 2012 |
IN THE REGION Phila. airport awards ad contract Philadelphia International Airport has awarded a $20.4 million, seven-year contract for airport advertising to Clear Channel Airports, of Allentown, the company said Wednesday. The company will install 76 large digital screens to display advertising, including thirteen 70-inch screens in baggage-claim areas and 50-square-foot digital walls on the overhead arches of concourses B and C, said president Toby Sturek.