November 27, 2013 |
Analyst Tony Wible at Janney Capital Markets in Bedminster, N.J., tracks how U.S. advertisers are targeting you to buy their stuff - and how fast that's changing with smartphones and PC video and social-media and tracking data. Here's what he says in a report to clients: Online TV provider Hulu is flashing 80 ads per month at its typical watcher as of October, up from 58 last year and way ahead of YouTube (31) or AOL (26). "This makes Hulu less of a direct competitor to Netflix " and more like cable TV, he adds.
October 23, 2013 |
Far from quietly settling their differences, two Philadelphia law firms locked in a dispute over the right to advertise on SEPTA buses have intensified their battle. Larry Pitt & Associates sued Lundy Law in U.S. District Court in Philadelphia in May, alleging that Lundy had illegally entered into contracts with SEPTA and other regional transit agencies giving the firm the exclusive right to advertise on the exterior of buses. Pitt accused Lundy of antitrust violations, and Lundy filed a motion asking that the suit be dismissed.
September 6, 2013
The Sherman Antitrust Act has been used to prevent corporate behemoths from controlling the nation's railroads, fuel, and computer software. More recently - and questionably - it's been brought to bear on a less essential commodity: bus ads. But don't underestimate the power and importance of mass-transit marketing: The "unique moving billboards" that are SEPTA buses provide among the most "effective forms of advertising for legal services for small...
August 30, 2013
Children in Philadelphia's grittier neighborhoods need look no further than the corner store to find constant sales pitches for cigarettes. So city health officials trying to steer young people away from the dangerous habit have their work cut out for them. The latest look at tobacco advertising in low-income neighborhoods makes the challenge clearer. The survey was released this week by the University of Pennsylvania School of Design and the city Department of Public Health. At the corner shops, gas stations, and convenience stores where tobacco products are sold in these areas, retailers' windows are likely to be plastered over with ads for cigarettes.
August 21, 2013 |
Walter I. Roberts, 88, of Marlton, who retired in 1989 as an assistant advertising manager with Westminster Press, the former Philadelphia publisher of Presbyterian materials, died of multiple organ failure Thursday, Aug. 15, at the Philadelphia Veterans Affairs Medical Center. Before joining Westminster in 1960, Mr. Roberts worked as a reporter and photographer for several newspapers such as the Wilmington Record, the Moorestown News-Chronicle, and the Bucks County Chronicle. Between those papers and his work at Westminster, he was in the South Jersey corporate communications departments of Radio Corp.
May 11, 2013 |
The city is targeting more than 450 illegal advertising benches on sidewalks throughout Philadelphia, with a plan to remove them and fine their owners beginning next week. The concrete-and-wood benches are regarded as safety hazards and eyesores by the city, said acting Streets Commissioner David Perri. After originally planning to begin Saturday, the city Thursday decided to give owners five more days to voluntarily remove them. A four-member Streets Department crew, using a flatbed truck and front-end loader, is scheduled to begin confiscating the benches Thursday.
May 4, 2013 |
Philadelphia City Council passed a bill Thursday to allow advertising on municipal property - an idea championed by President Darrell L. Clarke to raise money without hiking taxes. The bill is just the first step, giving zoning permission and setting up a task force that would explore which buildings and other property would be appropriate for advertising and what kinds would be allowed. Ultimately, Mayor Nutter would have to sign a contract with a vendor that would seek and manage advertising.
May 3, 2013 |
WILL THERE soon be digital ads on publicly owned property? A bill sponsored by Council President Darrell Clarke that would authorize ads on city-owned property was overwhelmingly approved yesterday, but Clarke remained skeptical, noting that the city pulled back a request for proposals (RFP) on a similar bill last year. "The opportunities are limitless," Clarke said. "I would like to see us move ahead, get the RFP out, get a contract done and start bringing in some much needed revenue.
April 20, 2013 |
Philadelphia City Council President Darrell L. Clarke first proposed selling advertising on city property as a way to raise extra cash in November 2011, and he championed the idea again two months later from the stage at the Academy of Music before Mayor Nutter's second inauguration. Reporters afterward wanted to know if Nutter and the new Council president could get along, considering their past political animosities. If Clarke's municipal advertising proposal is any barometer, that relationship hasn't been going very well.
March 16, 2013 |
Five years ago, Comcast Corp. was the nation's 50th-largest advertiser. Comcast, now with movie, news, and entertainment giant NBCUniversal under its corporate umbrella, rose to second-largest last year behind Procter & Gamble. The New York research firm Kantar Media says Comcast uncorked $1.7 billion in ads on consumers in 2012. Procter & Gamble, whose brands include Tampax, Pantene, Pampers, and Duracell, spent $2.8 billion. No. 3 was General Motors with $1.6 billion. Kantar tracks advertising on multiple platforms - radio, TV, billboards, the Internet, magazines, and newspapers - and then estimates the cost.