May 19, 2014 |
This has to get so old for the competition: Another awards season in Philadelphia's advertising community, another satisfying haul for the Brownstein Group. This year, the 50th anniversary of the city's oldest independent ad agency, Brownstein took home 15 trophies from the Philly Ad Club's March gala, including "Best in Show. " That extended Brownstein's ADDY win years to 19 - or every year of the contest. With the business now in its second generation of Brownstein leadership, the wins were an especially satisfying affirmation that the company of 75 employees and $12.5 million in annual fee income hasn't just survived but remains relevant, said Berny Brownstein, 78, chairman and chief creative officer.
April 27, 2014
A story Friday about a SEPTA advertising contract misstated the length of the option periods at the end of the contract. The two option periods are two years each.
March 28, 2014 |
City Councilwoman Blondell Reynolds Brown, who has run afoul of the city's Ethics Board more than once in recent years, had another potential blunder last week when her office mailed a letter - on her official stationery - soliciting advertising for a program on WURD-AM (900) she was briefly involved with. The letter, sent out last month, explains that Brown would be the cohost of the weekly program, Talking Drumline, throughout March during the Annual Celebration of Women's History Month.
December 25, 2013 |
Robert Jawer, 91, of Rydal, a local television pioneer and producer whose career at KYW spanned almost 45 years, died Friday, Dec. 20, of complications from pneumonia at his home. Jawer was an early believer in the value of using television for advertisements, and is believed to have been Philadelphia's first broadcast television salesman. Raised in West Philadelphia, Mr. Jawer served in the Army during World War II. He was returning home when a magazine article about the then-new medium caught his eye, and after graduating from the University of Pennsylvania's Wharton School, he enrolled in the Television Workshop in New York City to learn the basics.
December 18, 2013 |
CITY COUNCILWOMAN Blondell Reynolds Brown wants to clear up some myths about her school-property advertising bill. Brown said that since it moved successfully out of committee earlier this month, she's been getting hit with a hailstorm of concerns from constituents about the content of the ads. The measure still must pass the full Council next year. As now written, the bill would prohibit commercial displays on any school property that has historic value, and would ban ads featuring alcohol or tobacco.
December 18, 2013 |
A lawsuit alleging that Lundy Law L.L.P., a worker-compensation firm based in Philadelphia, violated federal antitrust restrictions by locking up advertising on SEPTA buses and KYW drive-time radio has been dismissed by U.S. District Judge Cynthia Rufe. Rufe said Lundy, whose advertisements can be seen on buses throughout the region, had not breached federal antitrust laws because competitor Larry Pitt & Associates likely had other advertising options. At the same time, Rufe permitted Pitt to move forward with a claim that Lundy falsely stated in its advertisements that it handled Social Security disability claims when in fact it referred those cases to other firms.
November 27, 2013 |
Analyst Tony Wible at Janney Capital Markets in Bedminster, N.J., tracks how U.S. advertisers are targeting you to buy their stuff - and how fast that's changing with smartphones and PC video and social-media and tracking data. Here's what he says in a report to clients: Online TV provider Hulu is flashing 80 ads per month at its typical watcher as of October, up from 58 last year and way ahead of YouTube (31) or AOL (26). "This makes Hulu less of a direct competitor to Netflix " and more like cable TV, he adds.
October 23, 2013 |
Far from quietly settling their differences, two Philadelphia law firms locked in a dispute over the right to advertise on SEPTA buses have intensified their battle. Larry Pitt & Associates sued Lundy Law in U.S. District Court in Philadelphia in May, alleging that Lundy had illegally entered into contracts with SEPTA and other regional transit agencies giving the firm the exclusive right to advertise on the exterior of buses. Pitt accused Lundy of antitrust violations, and Lundy filed a motion asking that the suit be dismissed.
September 6, 2013
The Sherman Antitrust Act has been used to prevent corporate behemoths from controlling the nation's railroads, fuel, and computer software. More recently - and questionably - it's been brought to bear on a less essential commodity: bus ads. But don't underestimate the power and importance of mass-transit marketing: The "unique moving billboards" that are SEPTA buses provide among the most "effective forms of advertising for legal services for small...
August 30, 2013
Children in Philadelphia's grittier neighborhoods need look no further than the corner store to find constant sales pitches for cigarettes. So city health officials trying to steer young people away from the dangerous habit have their work cut out for them. The latest look at tobacco advertising in low-income neighborhoods makes the challenge clearer. The survey was released this week by the University of Pennsylvania School of Design and the city Department of Public Health. At the corner shops, gas stations, and convenience stores where tobacco products are sold in these areas, retailers' windows are likely to be plastered over with ads for cigarettes.