February 28, 2013
TWO Montgomery County brothers say that the Budweisers they've been drinking haven't had the advertised kick, so they're suing for $5 million. Thomas and Gerald Greenberg assert that Anheuser-Busch has been watering down its beer to less than the 5 percent alcohol content that the megabrewer prints on its Budweiser labels. They've been doing serious research. According to the suit, filed Monday in U.S. District Court in Philadelphia, Thomas has been drinking two cases a month of the lager.
February 27, 2013 |
On the surface, it's a lawsuit that seeks to prove the punchline to "Why is American beer like having sex in a canoe?" (You'll have to Google the answer.) Thomas and Gerald Greenberg of Montgomery County say the Budweisers they've been drinking haven't had the advertised kick. The brothers Greenberg assert Anheuser-Busch has been watering down their beer to less than the 5 percent alcohol content the mega-brewer prints on their Budweiser labels. They've been doing serious research to buttress their claim.
February 1, 2013
FROM TALKING lizards to farting horses to mud-wrestling blondes, Super Bowl beer commercials have traditionally stooped to the lowest common denominator to pump up existing brands. For years, we could depend on delightfully dopey punch lines to liven dull games. Suddenly, though, Anheuser Busch Inbev is taking the high road - at least when it comes to unveiling new products. Last year, it was Bud Light Platinum that got the big send-off with a classy techno ad extolling the brand's "top shelf taste.
November 8, 2012 |
WHEN TATTLE learned there were organizations unhappy with their appearances in the new Denzel Washington movie, "Flight," we assumed it was either an airline or the pilots union - Denzel plays a hero pilot who's also a drunk and drug addict. The aggrieved parties, however, are Anheuser-Busch and the distributor of Stolichnaya vodka. Anheuser-Busch said that it has asked Paramount Pictures to obscure or remove the Budweiser logo from the film, which at one point shows Denzel's character drinking the beer while behind the wheel.
July 22, 2011 |
On July 26, 2006, Jim Gebicki removed his wristwatch and placed it in a small box. He hasn't worn it since, nor does he plan to ever wear it again. The watch, bearing the green and white Rolling Rock beer insignia synonymous with Gebicki's hometown of Latrobe, Pa., had been a gift from his former employer, Latrobe Brewing Co., on his 25th anniversary with the company. July 26, 2006, was also the day the last bottle of Rolling Rock rolled off the line at the Latrobe brewery, marking the end of a 67-year relationship with the town it helped define.
June 27, 2008
PATRIOTISM, THE LAST refuge of scoundrels, is apparently the first line of defense against Belgium-based InBev's $46.4 billion bid for Anheuser-Busch. Somehow, an otherwise run-of-the-mill international corporate-takeover proposal has exploded into an assault on American values. While A-B considers the offer, politicians like Sen. Claire McCaskill (D-Mo.) are in full pander mode, suggesting that foreign ownership might somehow diminish our enjoyment of Bud Light . Media dopes like ABC's Chris Cuomo and CNN's Lou Dobbs are likening it to the takeover of American ports by Arabs, fretting, "Is America for sale?"
June 9, 2004 |
Since March, partisans of President Bush and Sen. John Kerry have poured about $151 million into TV ads that have aired approximately 140,000 times. Madison Avenue has deemed the commercials dull. Where's the buzz? What's the word at the watercooler? Try traveshamockery - a fake word sputtered by a mock candidate during a faux presidential debate in an ad for beer. "This whole thing is a travesty and a sham and a mockery! It's a traveshamockery!" yells comedian Bob Odenkirk, of the '90s HBO cult hit The Show.
July 3, 2001 |
The Boston Red Sox left SkyDome, still in first place in the American League East. There might be a few Blue Jays leaving Toronto, too. Manny Ramirez hit his AL-leading 25th homer and drove in four runs during Boston's highest-scoring game of the season, leading the Red Sox over the Blue Jays, 16-4, yesterday. The Blue Jays lost three times to Boston and dropped six games below .500 at 38-44. Before the series, manager Buck Martinez hinted that Toronto would dump salary if they lost the four-game set. "When you don't deliver results, something has to change," Martinez said.
January 30, 2001 |
Perhaps you were finishing a bag of Cheetos when that Super Bowl commercial popped on the screen - the one where the rotund guy, trying to set a romantic mood, sprays Bud Light all over his sexy date. After nearly choking from laughing so hard, you may have wondered, "Hey, who is that guy?" Well, get ready to see more of Cedric Kiles, better known as Cedric "The Entertainer. " The St. Louis native was the Barry White wannabe in Sunday's ad, which, according to at least one poll, beat out Bob Dole doing somersaults, rampaging squirrels, a couch-throwing granny and more than four dozen others for favorite Super Bowl commercial.
September 18, 1998 |
It's back-to-school-time, kids, so here's a pop quiz. Name the No. 1 imported beer in the United States. If you spent the summer studying the labels in the import section of your favorite deli, you may have a few guesses. Molson? No, those Canadian lagers aren't selling so hot these days. Guinness? Nice try, but it's too dark to pound. Bass? Sorry, chap. It's still way down the list, despite all that advertising. Here's a hint: Think lime. That's right, amigo, it's Corona Extra, the light lager in the clear bottle from south of the border.