April 26, 1999 |
In the latest quarterly Arbitron ratings book, you have to look beyond the usual numbers to get any idea of what's happening on the local radio scene. That's because, for the most part, the major indications of the listening patterns of people 12 and older each quarter have become more or less predictable. For example, KYW-AM (1060), the all-news station that has reigned supreme in the Arbitron wars, did so again in the latest figures, for winter 1998-99, winning overall honors with a 7.8 percent share of the audience.
August 27, 1991 |
Power 99 is the area's most popular music station, says the Arbitron rating service. So you'd expect Bruce Holberg, general manager of Power 99 (WUSL-FM, 98.9), to be pretty happy with Arbitron. Wrong. Arbitron, which rates radio stations by measuring their audiences, does not adequately reflect the size of his or other black-oriented stations' audiences, Holberg says. Cody Anderson agrees. He's the owner, general manager and afternoon talk- show host of WHAT-AM (1340)
March 20, 1990 |
There comes a time in the life of every American citizen when Duty calls. "Hey! YOU!!" are Duty's exact words, and unless you're some kind of flag- desecrating pervert, you're going to stand up, as Americans have stood up for more than 200 years, and you're going to say, "Yes, I will participate in the Arbitron television-ratings survey. " I answered The Call one recent afternoon. The phone rang, and it was a person informing me I had been selected to be an Arbitron household based on an exhaustive screening process consisting of being home when my number was dialed at random.
September 7, 1991 |
Ken Garland's routine hasn't changed much in his 38 years as a disc jockey. Each weekday, he awakens at 3:15 a.m., reads a magazine, has breakfast, showers and walks out the door by 4:45. A half-hour later - with 45 minutes to air time - he's at the Bala Cynwyd studios of WPEN-AM (950), sifting through newspapers and inserting his own records into the morning playlist. Then it's into the broadcast booth until 10 a.m. With his tenure in the industry, you might think that Garland would ask for a time slot that would allow him to sleep late once in a while.
March 24, 1988 |
Eagle 106 . . . The Soundtrack of Philadelphia. If you haven't heard that on-air slogan blaring from a radio recently, then you haven't pulled up next to a teenager with the windows rolled down at a stoplight. Or been paying close attention to the Philadelphia radio scene. The fact is, Eagle 106 - WEGX-FM (106.1) to the FCC - is just about the hottest radio station in town these days. Not No. 1, but the hottest. (There is a difference.) No. 1 is still rock giant WMMR-FM (93.3)
May 9, 2007 |
The first batch of radio ratings obtained through Arbitron's new electronic system presents a very different picture of Philadelphians' listening habits. Many stations are boasting larger audiences - but the audiences are more restive, flipping the dial more than Arbitron previously estimated. In a national movement starting with Philadelphia, Arbitron recently began using pager-size Portable People Meters to measure listening, ending a four-decade practice of paper diaries.
August 22, 1986 |
Conceding its ratings battle with KYW-TV's The Newlywed Game, WCAU-TV is dropping its 5-to-5:30 p.m. news show, it was announced yesterday. "The audience isn't there," said WCAU vice president and general manager Steve Cohen. On Sept. 15, the 30-minute news program, anchored by Larry Kane and Alan Frio, will be replaced by the second half of the series Quincy, which will begin at 4:30. Quincy now airs from 4 to 5; Divorce Court will move into the 4-to-4:30 slot. The news from 5:30 to 6, anchored by Kane and Frio, will become Frio's alone.
March 3, 1989 |
The local news numbers arrived yesterday for February's "sweeps," and the big story you won't see on Channel 6's Action News is the horse race that may be shaping up at 11 p.m. According to Nielsen and Arbitron ratings, WPVI-TV (Channel 6) news is still untouchable at noon, 5, 5:30 and 6 p.m. But the gap at 11 p.m., the big- money show, is much narrower: Arbitron finds Channel 3 and Channel 10 within four points of Channel 6, though Nielsen shows a seven-point difference. If the 11 p.m. race does heat up, it couldn't come at a better time for Channel 10, which added Channel 3 expatriate Diane Allen to its 11 p.m. anchor lineup Feb. 16. It's much too soon to see what effect her highly hyped presence at 11, as well as 5:30, will have on the numbers.
December 2, 1988 |
Here's one for Channel 10 consumer ace Herb Denenberg: Is Channel 10 getting its 25 million dollars' worth from Bill Cosby? According to the just-released local Arbitron and Nielsen TV ratings for the important November "sweeps," the answer is yes and no. The Cosby Show - the most expensive syndicated show in history - more than doubled WCAU-TV's numbers at 5 p.m., as compared with November 1987. But the station did not hold those numbers at 5:30 and 6. In addition, the Cosby reruns didn't damage the competition nearly as much as the other stations had feared.
January 7, 1993 |
We'll be hearing lots about "the peace dividend" for consumer electronics during the new Clinton/Gore regime, as major high-tech companies redirect their sophisticated knowledge into non-defense applications. Hughes Communications, a division of the aerospace giant, is already offering its mind-tricking SRS pseudo-surround-sound system as stand-alone encoders and in TV sets sold by Sony and RCA. The circuitry was developed for use in flight simulators. Now Hughes is gearing up to make two other non-threatening products for fun and games.