September 10, 1999 |
Just a few years ago, coupe models were dropping by the wayside like Napoleon's troops during the winter retreat from Moscow. The reason was simple enough: The baby boomers wanted four doors because their bodies were getting older and their children were getting bigger. Among the casualties was the coupe version of the Toyota Camry. With the two-door accounting for only 5 percent of Camry sales, Toyota decided to leave it out of the lineup when it redesigned its popular midsize car for 1997.
December 9, 1992 |
The sobbing came from the next booth. Glancing over, I saw an attractive couple, tears streaming down their cheeks and dripping on their veggie lunch plates. And I spotted the source of their grief. On the table was Newsweek, with a cover story revealing the shocking news that baby boomers have reached or are approaching middle age. "It's so cruel and unfair," the woman gasped. "Yes," said the man, "I don't know if I can cope. " Then they saw me staring and the woman shrieked: "Look, it is an old person, an ancient.
November 23, 2014 |
Stair lifts are becoming a baby-boomer accessory, local remodelers say. Some homeowners are even designing around them so they will be able to stay in their houses as they age. Dennis D. Gehman, president of Gehman Design Remodeling in Harleysville, said the move to stair lifts "is directly connected to baby boomers coming of retirement age. Ten thousand a day are turning 65, and many of them want to stay in their homes for financial reasons....
December 20, 2007 |
If you're over 50, you've probably had this experience: You're standing at a checkout counter, ready to pay, and the twentysomething behind the register is talking on her cell phone. So you wait, and wait, and wait, and when the clerk finally finishes her conversation, she offers not an apology, but a grimace that suggests you've interrupted. Sound familiar? It has a name: the Service Gap. That's not a hip clothing store for soldiers. Or a new motto for the London subway system.
July 26, 2012 |
Not long ago, Anne Frey, a Philadelphia stage actress-turned-real-estate agent, was sitting on her steps on 20th Street off Rittenhouse Square when she noticed something interesting. "There were so many people milling about, so many of them young, and I began to think: What happened to people my age?" Frey, 59, wondered where her giddy, lively friends - anyone, really - could get comfortable and converse. "Where it is we can go and hear each other talk and laugh? Where was it that had a certain level of sophistication?"
July 14, 2011 |
WASHINGTON - Baby boomers say wrinkles aren't so bad and they're not that worried about dying. Just don't call them old. The generation that once powered a youth movement isn't ready to symbolize the aging of America, even as its first members are becoming eligible for Medicare. A new poll finds three-quarters of all baby boomers still consider themselves middle-aged or younger. That includes most of the boomers who are ages 57 to 65. Younger adults call 60 the start of old age, but baby boomers are pushing that number back, according to the Associated Press-LifeGoesStrong.com poll.
July 31, 2011 |
WASHINGTON - The "golden years" may lose some luster for many baby boomers worried about the financial pressures that come with age. Many of the nation's 77 million boomers are worried about being able to pay their medical bills as they get older, a new poll finds. The concern is so deep that it outpaces worries about facing a major illness or disease, dying, or losing the ability to do favorite activities. Another major concern among the boomers: losing their financial independence.
January 23, 2011 |
A lot of home builders once assumed there would be a bottomless market of baby boomers for their over-55 communities. You could see the dollar signs in their eyes every time they happened on one of the 79 million Americans born between 1945 and 1964. Demographers admonished them not to lump all boomers together, noting that a large segment hadn't gone to Ivy League schools or become corporate lawyers. Some, it turns out, actually worked for a living, or didn't, or lived from paycheck to paycheck, or saw their high-paying jobs outsourced to cheap labor markets and now were working at fast-food outlets.
June 3, 1998 |
It's time to retire the notion of retirement. A whopping 80 percent of baby boomers say they plan to work long after traditional retirement age - one-third because they want to, but nearly one-quarter because they will need the money. In contrast, 12 percent of Americans 65 and over are working full or part time today. "Retirement for boomers, it seems, will not be retirement at all," said Edward B. Keller, president of Roper Starch Worldwide, which conducted a survey of 2,000 members of the boomer generation, born between 1946 and 1964 and now age 33 to 52. The survey was commissioned by the American Association for Retired Persons - or AARP, as it prefers to be called.
August 3, 2008 |
They're going to want to. They're going to have to. And America is going to need them to. So expect many baby boomers to keep working past "retirement age," a milestone that the generation's oldest members reach this year. The nation's finances will demand this, as will personal pocketbooks. So will a labor market starved for skills. As this huge cohort has done every time it entered a new phase of life, the boomers are going to rearrange the furniture. It's surprising, then, that employers, government and Madison Avenue have done little to prepare for a world where the working septuagenarian will be the norm, not the oddball.