December 31, 1997 |
To you, a french fry may only be an accompaniment to a hamburger. But to McDonald's and Burger King, it is the ultimate weapon in the fast-food wars. And the $39 billion burger battle between the fast-food giants is heating up this week as McDonald's is starting to test-market a new hamburger - called the MBX or Big Extra - in southeastern Pennsylvania, New Jersey and parts of Delaware. But in a major strategic assault, Burger King is determined to wrest some of McDonald's french fry faithful away.
December 30, 1997 |
new products I Burger King: Come taste our fries - free Burger King said yesterday it will give away free french fries at all of its fast-food restaurants in the United States and Canada on Friday. The giveaway, "with no purchase required and no strings attached," will allow consumers to sample its reformulated french fries, which were "judged superior to McDonald's in a nationwide, independent consumer taste test," the company said in a statement. It said the giveaway will be the largest one-day sampling event in the history of fast food.
October 1, 1997 |
Where would television be without General Motors and Procter & Gamble Co.? More than $2 billion poorer for one thing. According to this week's Advertising Age magazine, the two companies are the top spenders on TV advertising. They rank first and second respectively in spending on network TV - which gets the biggest bucks. In total spending in all advertising media, Procter & Gamble (maker of Tide, Folger's Coffee, Crest toothpaste, Pantene Hair Products and about 40 other products)
September 5, 1997 |
This week, I reached out for a Hickory Smoked Whopper, offered for a limited time only at Burger King. Here's the blueprint: Start with a regular, fully loaded Whopper off the assembly line, then crown it with a slice of hickory-smoked Cheddar cheese and four half-slices of hickory-smoked bacon. Voila! A Hickory Smoked Whopper. And the sweet hickory really does kick the burger up a notch. In a related development, the seventh president of the United States was Andrew "Old Hickory" Jackson.
July 25, 1997 |
They came to take a bite out of Philadelphia. Kids know them as Kenan and Kel, and a handful of fans lucky enough to be hanging out in burger joints on South Street or eating in Dave & Buster's on Delaware Avenue got the chance to meet them. To the rest of us, they're Kenan Thompson and Kel Mitchell, stars of the newly released film "Good Burger" and popular Nickelodeon shows "All That" and "Kenan and Kel. " When they wanted to get a "good burger" in Philly, Thompson and Mitchell preferred to eat at Johnny Rockets, a small chain that recently opened a restaurant on South Street.
March 17, 1997 |
They're called the Hardy Souls. Every weekday morning, 100 to 150 people, most of them elderly, visit the Springfield Mall to walk. The mall opens early for them, at 8:30, and most finish their rounds - five laps is about a mile - before the stores open at 10. "People walk here for the companionship and to stay healthy," said Jule Niemeyer, 77, the group's unofficial greeter, who has had three heart bypass surgeries and has been walking the...
October 3, 1996 |
In her garden, Eileen Measley grows flowers. Among the flowers, customers of the nearby McDonald's throw trash. The other day, Bob Caplan found a burger in his ivy. And Doris Wat says she often comes across "soiled condoms" near the steps of her brick townhouse. All three are residents of Randolph Court, a community of 38 townhouses on Randolph Street between Fifth and Sixth, just off South Street. And all three bemoan the changes they see on that eclectic, and often mobbed, thoroughfare.
May 29, 1996 |
Will knowing that kids hate the taste of something make you - big, grown-up, sophisticated you - yearn to eat it? That's the theory behind McDonald's $75 million advertising campaign for a new burger called Arch Deluxe. Maybe you've seen the ads. There's one on billboards and the sides of some SEPTA buses that says: "Spinach. Cauliflower. Arch Deluxe. " It shows a kid so turned off by the very mention of these foods, her eyes roll back in her head. There are several variations on this theme.
May 26, 1996 |
On Blackwood-Clementon Road in South Jersey, the newest reinforcement in Checkers' David-and-Goliath battle against the McDonald's and Burger Kings of the hamburger world is about to take the field. In this case, the combat will be in close quarters. The Checkers opening this week is alongside the McDonald's and one door away from the Burger King. The creation of a hamburger enclave along the small stretch of roadway in Blackwood in Camden County is visual evidence of the intense fight for a share in the $37.6 billion-a-year hamburger-chain segment of the fast-food market.