November 18, 1997 |
fast food Burger giants battle for potato supremacy Few marketing battles are likely to match the one expected between Burger King and McDonald's in the next few weeks. Forget about Big Macs vs. Big Kings. The tussle over which chain gets the Walt Disney toys in their kids meals pales in comparison. No, the war that counts is all about that very American side order - the French fry. In the biggest attempt ever to overthrow the Michael Jordan of French fries, known simply as McDonald's fries, Burger King is getting ready to pump more than $1 million in advertising and promotion money to launch its long-awaited, reformulated French fry in early December.
October 1, 1997 |
Where would television be without General Motors and Procter & Gamble Co.? More than $2 billion poorer for one thing. According to this week's Advertising Age magazine, the two companies are the top spenders on TV advertising. They rank first and second respectively in spending on network TV - which gets the biggest bucks. In total spending in all advertising media, Procter & Gamble (maker of Tide, Folger's Coffee, Crest toothpaste, Pantene Hair Products and about 40 other products)
September 5, 1997 |
This week, I reached out for a Hickory Smoked Whopper, offered for a limited time only at Burger King. Here's the blueprint: Start with a regular, fully loaded Whopper off the assembly line, then crown it with a slice of hickory-smoked Cheddar cheese and four half-slices of hickory-smoked bacon. Voila! A Hickory Smoked Whopper. And the sweet hickory really does kick the burger up a notch. In a related development, the seventh president of the United States was Andrew "Old Hickory" Jackson.
July 25, 1997 |
They came to take a bite out of Philadelphia. Kids know them as Kenan and Kel, and a handful of fans lucky enough to be hanging out in burger joints on South Street or eating in Dave & Buster's on Delaware Avenue got the chance to meet them. To the rest of us, they're Kenan Thompson and Kel Mitchell, stars of the newly released film "Good Burger" and popular Nickelodeon shows "All That" and "Kenan and Kel. " When they wanted to get a "good burger" in Philly, Thompson and Mitchell preferred to eat at Johnny Rockets, a small chain that recently opened a restaurant on South Street.
March 17, 1997 |
They're called the Hardy Souls. Every weekday morning, 100 to 150 people, most of them elderly, visit the Springfield Mall to walk. The mall opens early for them, at 8:30, and most finish their rounds - five laps is about a mile - before the stores open at 10. "People walk here for the companionship and to stay healthy," said Jule Niemeyer, 77, the group's unofficial greeter, who has had three heart bypass surgeries and has been walking the...
October 3, 1996 |
In her garden, Eileen Measley grows flowers. Among the flowers, customers of the nearby McDonald's throw trash. The other day, Bob Caplan found a burger in his ivy. And Doris Wat says she often comes across "soiled condoms" near the steps of her brick townhouse. All three are residents of Randolph Court, a community of 38 townhouses on Randolph Street between Fifth and Sixth, just off South Street. And all three bemoan the changes they see on that eclectic, and often mobbed, thoroughfare.
May 29, 1996 |
Will knowing that kids hate the taste of something make you - big, grown-up, sophisticated you - yearn to eat it? That's the theory behind McDonald's $75 million advertising campaign for a new burger called Arch Deluxe. Maybe you've seen the ads. There's one on billboards and the sides of some SEPTA buses that says: "Spinach. Cauliflower. Arch Deluxe. " It shows a kid so turned off by the very mention of these foods, her eyes roll back in her head. There are several variations on this theme.
May 26, 1996 |
On Blackwood-Clementon Road in South Jersey, the newest reinforcement in Checkers' David-and-Goliath battle against the McDonald's and Burger Kings of the hamburger world is about to take the field. In this case, the combat will be in close quarters. The Checkers opening this week is alongside the McDonald's and one door away from the Burger King. The creation of a hamburger enclave along the small stretch of roadway in Blackwood in Camden County is visual evidence of the intense fight for a share in the $37.6 billion-a-year hamburger-chain segment of the fast-food market.
March 8, 1996 |
New technology and the perennial popularity of the humble hamburger have set the stage for an Upper Merion firm's expansion into Chester County with a $17.5 million plant. American Foodservice Corp. plans to build an 80,000-square-foot facility on 7 1/2 acres in the Highlands Corporate Center in Valley Township. The center is in the Greater Coatesville Area Enterprise Zone. The plant will create at least 136 jobs, according to Gary W. Smith, executive director of the Chester County Development Council.
February 23, 1996 |
An ambitious plan to open 125 Burger King restaurants in five cities with empowerment zones - including 25 restaurants in Philadelphia and Camden - was announced at yesterday's Empowerment Zone conference in Washington. The owner and operator of the shops would be Le-Van Hawkins, a former franchisee and director of the Checkers hamburger chain, who severed his ties with Checkers last month. The first 15 Burger Kings here will open within the next 18 months, and the rest in the following two years, Hawkins said in a telephone interview.