June 16, 1992 |
In the daily scheme of things, I'm pretty good at avoiding commercials. Commercials are the reason I own a remote control. Commercials are the reason I support public television. If God had wanted us to watch commercials, He wouldn't have created the VCR. So as a devout news junkie, I usually tape the news for the express purpose of zapping the ads. I take a perverse pride in evading the Admeisters. But frankly, I think this is a mistake. Lately, I have put my Fast-Forward into neutral and found what I was missing: the other side of the story.
February 7, 1996 |
Gabrielle Gentry watches television commercials for a living. "You get very familiar with them," she said with a laugh, as she sat in front of her television - actually a computer monitor - at her desk at Competitive Media Reporting in West Chester. Her bosses call her a "commercial classifier. " She and about two dozen other classifiers glued (not literally, of course) to their screens in a sunny room in a suburban office complex are the human element in a complex computer web of circuitry and wires that together "watch" television in 75 major cities on at least 23 cable channels.
February 21, 2014 |
Was it the pistachios? The Muppets in the Toyota? The Cheerios girl angling for a puppy? You may think you know which Super Bowl ad you liked most. But through the efforts of Temple University scholars and a company called Innerscope Research, the picture has been clarified with the tools of hard science. As it has done for several years, Boston-based Innerscope measured certain physiological characteristics of people watching the much-ballyhooed commercials, including heart rates and breathing patterns.
February 7, 1986 |
To hear the management of Tastykake Inc. tell it in song, "Nobody bakes a cake as tasty as a Tastykake. " Alexandra Johnes, 9, heartily agreed with that contention earlier this week after sampling her first Tasty cake at the Phoenix Studios in New York City. The occasion was the shooting of a new series of Tastykake TV commercials in which she has a starring role that calls for her to eat a cake in front of the cameras. "It tasted good," Johnes recalled with a smile after the shooting.
November 16, 2004 |
Republican Douglas Forrester fired the opening salvo yesterday in the 2005 New Jersey governor's race, launching a $1 million ad campaign that skewers the scandal-tarred Democrats while delivering a warning shot to his GOP rivals. In the earliest ads ever to run in a gubernatorial contest in the state, Forrester takes aim at "the conga line of waste and corruption" in Trenton and proclaims himself "the conservative businessman who will take a big broom and sweep it clean. " The commercials will begin airing today - seven months before the June primary - and continue for at least three weeks in the New York and Philadelphia markets, as well as on cable TV in New Jersey.
October 7, 2007 |
It wasn't that long ago that Jon Runyan had a chance to move closer to Broadway and Madison Avenue, but decided to remain in the vicinity of Broad Street and Pattison Avenue instead. As it turned out, the smaller city south of the Big Apple has become a commercial haven for the Eagles' giant offensive tackle. You can't turn on your TV these days without seeing the 6-foot-7, 330-pound Runyan peddling something. One minute he's down in a local rock quarry blocking a football sled attached to a Ford truck.
September 28, 2000 |
The two major presidential campaigns and their parties have spent more money on television commercials in Pennsylvania since June 1 than in any other state. And at a time when polls say the race for the White House is razor-close, the spending on TV ads is nearly tied, too - but thanks only to Democrats' help from unions and gun-control advocates. Those were some of the findings of a study released yesterday by the Brennan Center for Justice at the New York University law school, and the University of Wisconsin.
March 29, 2001 |
In the weeks before announcing his candidacy for governor in New Jersey, Bret Schundler took the nonprofit scholarship fund he runs in a radically new and uncharted direction. While similar funds across the country were diverting almost every dime to scholarships, Schundler spent $800,000 from his New Jersey Scholarship Fund on television commercials that gained him wide exposure to voters as the election season was getting under way. The ads featured Schundler, the Republican mayor of Jersey City, promoting new tax incentives for private-school scholarships.
July 26, 1998 |
The guys at the bar, lit in bleak blacks and whites, face the camera mournfully. "Does this make my butt look big?" murmurs one, twisting on his bar stool for a peek. "I hope not. " "I have my mother's thighs," another confesses. "I have to accept that. " And, finally, the tag line, which reveals that this is a spot for the diet cereal Special K - "Men don't worry about these things . . . why do we?" Change the channel, and there's the music of Louis Prima, and exuberant dancers in tank tops and Gap chinos swing-dancing in stop-motion.
October 3, 1988 |
Today's top television prize, a 10-gallon drum of eyewash, will be awarded to any viewer who watched all of the 3,500 commercials that aired during NBC's coverage of the XXIV Summer Olympic Games. The commercials outnumbered the 241 gold medals awarded in Seoul by a ratio of more than 14-1. Maybe that's why the 17-day Olympiad sometimes looked more like an advertising convention than a sporting event. Because I watched more than 60 hours of the coverage, I figure I was zinged, winged and dinged by more than 1,000 of the commercials.