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Denise Morrison

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NEWS
July 20, 2011
Eight days after it said it was adding salt to many of its soups to enhance their taste and the company's sales, Campbell Soup Co. on Wednesday tweaked its message for consumers - this time, emphasizing choice. The Camden company said it will continue to sell lower-sodium soups, juices and sauces, including some new varieties. "It's vital we provide people with a choice," said Denise Morrison, Campbell chief operating officer, who will become chief executive on Aug. 1.       - Paul Schweizer
BUSINESS
June 26, 2012 | Inquirer Staff Report
Campbell Soup Co., of Camden, has hired Accenture to handle back-office financial operations, such as credit, billing and collections, and will eliminate about 70 of the 110 jobs in its Cherry Hill office over the next eight to ten months, Campbell spokesman Anthony Sanzio said. Sanzio did not provide an estimate of how much the move would save, but said the savings would be "significant. " Under new chief executive Denise Morrison, Campbell is attempting to rebound from a protracted growth slump, but its stock continues to struggle.
NEWS
June 23, 2011 | By Harold Brubaker, INQUIRER STAFF WRITER
As expected, Campbell Soup Co. named Denise Morrison president and chief executive, effective Aug. 1, succeeding Douglas R. Conant, who served more than 10 years in that role, the company said Thursday. Morrison, who joined the Camden company that also makes V8 juices and Pepperidge Farm baked goods in 2003, was promoted to chief operating officer last October, in anticipation of her likely elevation to the top job. Morrison, 57, said that during her time as COO she visited Campbell operations that previously did not report to her as president of Campbell's largest unit, North American soup, sauces and beverages.
BUSINESS
March 18, 2013
On hearing that his daughter had just been named CEO of Campbell Soup Co., Denise Morrison's father congratulated her and then asked: "What's your next goal?" For many of us, being named the head of a Fortune 500 company would be the culmination of a long, hard climb, validation of our success. But that's not how Morrison, 59, and her three sisters were raised in the coastal community of Elberon, N.J. Dinner conversation with Dennis Sullivan, an AT&T executive as well as a father, delved into marketing plans, focus groups, and the art of negotiation, Morrison said.
BUSINESS
September 6, 2013 | By Harold Brubaker, Inquirer Staff Writer
About a year ago, Campbell Soup Co.'s chief executive, Denise Morrison, was using a Keurig machine to make herself a cup of coffee and had a thought: "Wouldn't it be great if we could get soup at the touch of a button?" Morrison recalled in an interview Wednesday. As head of the world's biggest soupmaker, she was in a position to do more than just wish. Morrison took the idea to people she knows at Green Mountain Coffee Roasters Inc., which owns Keurig. The result? Next year, Campbell and Green Mountain plan to start selling what they call Campbell's "fresh-brewed soup" in a K-Cup.
BUSINESS
November 21, 2012 | By Bob Fernandez, INQUIRER STAFF WRITER
Campbell Soup Co. first-quarter revenue rose 8 percent mostly because of new products in its portfolio with the recent acquisition of Bolthouse Farms of California but profits fell because of transaction and restructuring costs. Denise Morrison, the chief executive officer who was hired in 2011 to jolt the company into a higher-growth mode, said in a conference call the Camden company introduced 50 new products this year, compared with three in 2010, and is targeting younger consumers.
BUSINESS
September 3, 2011 | By Mike Armstrong, Inquirer Staff Writer
Better-than-expected financial results from Campbell Soup Co. for its fourth quarter were not enough to keep its stock price from sagging ahead of the Labor Day holiday. Shares closed at $31.46, down 40 cents, or 1.3 percent, on a day when the major U.S. equity indexes slumped by at least 2.1 percent after the release of a weak report on August employment. Campbell Soup's sales for the three months ended July 31 were $1.61 billion, up 6 percent from $1.52 billion for the fourth quarter a year ago. Net income of $100 million, or 31 cents per share, was down 12 percent from $113 million, or 33 cents per share.
BUSINESS
October 14, 2013 | By Chris Hepp, Inquirer Staff Writer
Denise Morrison was rather blunt last week when talking about the company she took over when she was named chief executive officer of the venerable Campbell Soup Co. two years ago. "We had become complacent," Morrison told a conference of the International Economic Development Council at the Philadelphia Marriott. "We were going about our business the same old way, expecting different outcomes. We faced a burning need to change. " To that end, Morrison launched the Camden-based Fortune 500 company on a buying spree and a new direction, both in response to the rise of emerging markets overseas and the growing economic clout of the millennial generation at home.
BUSINESS
May 24, 2013 | By Harold Brubaker, Inquirer Staff Writer
Continuing its efforts to shift into faster-growing areas of the supermarket, Campbell Soup Co. said Thursday that it had reached an agreement to buy Plum Organics, a California producer of baby foods and snacks for toddlers and older children. Campbell did not say what it agreed to pay for Plum, owned by the venture-capital firm Catamount Ventures. Founded in 2007 by Neil Grimmer, the current chief executive, and a partner in Catamount Ventures, Plum Organics had $93 million in gross sales last year.
BUSINESS
February 19, 2011 | By Harold Brubaker, Inquirer Staff Writer
Tough times continue at the Campbell Soup Co., which Friday reported lower revenue from soup in the quarter ended Jan. 31 despite steep discounting designed to keep pace with competitors and prevent more lost ground to other quick-meal options. For the second time in six months, Campbell, which employs 1,200 at its Camden headquarters, reduced its sales and earnings estimates for its current fiscal year, which ends in July. The company's shares lost nearly 4 percent of their value, closing down $1.36 Friday at $33.58 on the New York Stock Exchange.
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ARTICLES BY DATE
BUSINESS
December 21, 2015 | By Harold Brubaker, Staff Writer
Campbell Soup Co. chief executive Denise Morrison has spent $2.4 billion since 2012 on companies she hopes will grow faster than Campbell's highly profitable canned soups. In particular, industry experts say, Morrison's creation of Campbell Fresh - a new division led by Bolthouse Farms' refrigerated juices and salad dressing - is the right way to go, given consumer trends. But Bolthouse's biggest business - carrots and related products - was a drag in the first quarter. And there is skepticism among analysts that Campbell can stick to one strategy for long to grow beyond its legacy soup business.
BUSINESS
October 14, 2013 | By Chris Hepp, Inquirer Staff Writer
Denise Morrison was rather blunt last week when talking about the company she took over when she was named chief executive officer of the venerable Campbell Soup Co. two years ago. "We had become complacent," Morrison told a conference of the International Economic Development Council at the Philadelphia Marriott. "We were going about our business the same old way, expecting different outcomes. We faced a burning need to change. " To that end, Morrison launched the Camden-based Fortune 500 company on a buying spree and a new direction, both in response to the rise of emerging markets overseas and the growing economic clout of the millennial generation at home.
BUSINESS
October 10, 2013 | By Chris Hepp, Inquirer Staff Writer
When it comes to keynote speakers, the International Economic Development Council's choice of Denise Morrison on Tuesday was inspired. Few Fortune 500 CEOs are as qualified to speak about bolstering a business' backyard as Morrison, who is two years into a tour of duty as head of Campbell Soup Co. As Campbell's CEO, she has remained committed to keeping the retail food giant squarely in the corner of its struggling hometown. "I believe in the future of Camden," she told a packed IEDC conference at the Philadelphia Marriott, "and so does Campbell.
BUSINESS
September 6, 2013 | By Harold Brubaker, Inquirer Staff Writer
About a year ago, Campbell Soup Co.'s chief executive, Denise Morrison, was using a Keurig machine to make herself a cup of coffee and had a thought: "Wouldn't it be great if we could get soup at the touch of a button?" Morrison recalled in an interview Wednesday. As head of the world's biggest soupmaker, she was in a position to do more than just wish. Morrison took the idea to people she knows at Green Mountain Coffee Roasters Inc., which owns Keurig. The result? Next year, Campbell and Green Mountain plan to start selling what they call Campbell's "fresh-brewed soup" in a K-Cup.
BUSINESS
August 31, 2013 | By David Sell, Inquirer Staff Writer
Camden-based Campbell Soup Co. on Thursday reported a $158 million loss in its fiscal fourth quarter, mainly because of accounting charges related to its previously announced plan to sell a European division. The iconic soup business is healthy, however, with the company reporting that sales increased 5 percent for the fiscal year that ended July 28 and that there would be a new Mama's Boy spokesman - Green Bay Packers linebacker Clay Matthews - appearing in Chunky Soup TV commercials when the NFL season starts Sept.
BUSINESS
August 14, 2013 | By Harold Brubaker, Inquirer Staff Writer
Campbell Soup Co.'s announcement Monday that it is in final negotiations to sell its European business offers further evidence of chief executive Denise Morrison's resolve to shift the Camden company into faster-growing markets. The soup and sauce brands in the proposed sale include Liebig and Royco in France, Erasco in Germany, Blå Band in Sweden, and Devos Lemmens and Royco in Belgium. The business generated about $530 million in revenue in fiscal 2012. Campbell's total revenue last year was $7.7 billion.
BUSINESS
May 24, 2013 | By Harold Brubaker, Inquirer Staff Writer
Continuing its efforts to shift into faster-growing areas of the supermarket, Campbell Soup Co. said Thursday that it had reached an agreement to buy Plum Organics, a California producer of baby foods and snacks for toddlers and older children. Campbell did not say what it agreed to pay for Plum, owned by the venture-capital firm Catamount Ventures. Founded in 2007 by Neil Grimmer, the current chief executive, and a partner in Catamount Ventures, Plum Organics had $93 million in gross sales last year.
BUSINESS
March 18, 2013
On hearing that his daughter had just been named CEO of Campbell Soup Co., Denise Morrison's father congratulated her and then asked: "What's your next goal?" For many of us, being named the head of a Fortune 500 company would be the culmination of a long, hard climb, validation of our success. But that's not how Morrison, 59, and her three sisters were raised in the coastal community of Elberon, N.J. Dinner conversation with Dennis Sullivan, an AT&T executive as well as a father, delved into marketing plans, focus groups, and the art of negotiation, Morrison said.
BUSINESS
November 22, 2012 | By Bob Fernandez, Inquirer Staff Writer
Campbell Soup Co.'s first-quarter revenue rose 8 percent, mostly because of new products in its portfolio through the recent acquisition of Bolthouse Farms of California. But profits declined on transaction and restructuring charges. The sales of V8 juice declined but important U.S. soups climbed 2 percent. The company told investors that supermarket chains and retail stores seemed to stock inventory of Campbell ready-to-serve soup and broth products early for Thanksgiving so that the current quarter's profit growth may lag full-year projections.
BUSINESS
November 21, 2012 | By Bob Fernandez, INQUIRER STAFF WRITER
Campbell Soup Co. first-quarter revenue rose 8 percent mostly because of new products in its portfolio with the recent acquisition of Bolthouse Farms of California but profits fell because of transaction and restructuring costs. Denise Morrison, the chief executive officer who was hired in 2011 to jolt the company into a higher-growth mode, said in a conference call the Camden company introduced 50 new products this year, compared with three in 2010, and is targeting younger consumers.
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