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Food Truck

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FOOD
January 24, 2014 | By Samantha Melamed, Inquirer Staff Writer
The food-truck business is known for grueling hours and razor-thin margins. So, when Jessica Iannuzzi was offered a windfall of free tomatoes for her Sum Pig food truck, she couldn't pass it up. Those tomatoes, though, came with a catch: The truck would become, quite literally, a marketing vehicle for Muir Glen organic canned tomatoes. "We feel that people connect with food trucks," Muir Glen's Katie Proctor said. In Philly's maturing food-truck economy, promotions tied to trucks are a booming business - but a somewhat controversial one, given that large companies are invading entrepreneurs' turf.
NEWS
October 3, 2014
So, uh, what's a Foowich? Imagine that the noble burrito was invented on some bustling Asian side street instead of in Mexico, and you pretty much have your answer. The guys at Foo take your choice of protein, lay it over a bed of aromatic jasmine rice, add some vinegary carrot-daikon slaw and cucumber slices and fold - not wrap - it all up in a flour tortilla. Land of the Foo: Head out to Drexel's food-truck mecca, at 35th and Market, on Mondays, Wednesdays, Thursdays or Fridays for some Foo flavor, from 11:30 a.m. to 2:30 p.m. On Tuesdays, they set up shop in LOVE Park at the same time.
NEWS
November 8, 2014 | By Marcus Biddle, Inquirer Staff Writer
When Paulette Myrick's husband died in 2010 of liver cancer after 32 years of marriage, she began looking for other ways to support herself, and came up with baking. She had grown up around her grandfather's bakery on 22d and Diamond Streets in North Philadelphia and had developed an aptitude. On Wednesday night, she took one more step toward that goal: She finished a section of a Community College of Philadelphia course called "mobile food truck management. " "After all these years, I liked the fact that I could work for myself and not for anyone else," said Myrick, who earned a culinary arts degree from CCP in 2012 but still works as a housekeeper.
NEWS
October 14, 2014 | BY DAN GERINGER, Daily News Staff Writer geringd@phillynews.com, 215-854-5961
FIVE chef-on-wheels wannabes stood in a Community College of Philadelphia driveway on 18th Street near Spring Garden, listening to Josh Kim, owner of SPOT Gourmet Burgers, Steaks & Pork, preach his food-cart gospel. "I'm taking money from you and you're going to put something that I make in your mouth," Kim told them. "This is the most intricate transaction you can do, other than . . . " he said, waiting for the laugh and getting it. Kim was a recent guest lecturer in chef John Olsen's "Introduction to Food Truck Entrepreneurship" course at CCP, the first college program of its kind in Pennsylvania.
FOOD
May 9, 2013
This is an excerpt from Craig LaBan's online chat of May 8, 2013: Craig LaBan: Welcome to the Food Truck edition of our chat! I have two of my favorite food truck owners cohosting: Kiki Aranita from Poi Dog Philly, a Temple-based cart serving Hawaiian snack foods, and Alan Krawitz of Say Cheese Philadelphia, one of the "pioneers" of this generation of food trucks, whose Drexel-based truck specializes in variations on grilled cheese and...
NEWS
July 25, 2014 | BY VINNY VELLA, Daily News Staff Writer vellav@phillynews.com, 215-854-2513
JAYLIN LANDAVERRY'S classmates gathered last night on a busy Feltonville corner with tears in their eyes. They lit votive candles and said a "Hail Mary," their lilting voices lifting above the din of a nearby auto-body shop. At their feet was a memorial to Landaverry, 17, steps away from where a massive fireball had engulfed La Parrillada Chapina, the food truck she had helped her mother run. After weeks of treatment for severe burns, Landaverry died late Tuesday at Temple University Hospital.
FOOD
May 3, 2013 | By Craig LaBan, Inquirer Restaurant Critic
It's the "trucker's" moment in Philadelphia's food world now - especially when it comes to lunch. That's when some of the area's most exciting new food options are making the scene, rolling in on four wheels with a griddle full of creativity and an entrepreneurial dream. Channeling a Shane Victorino craving for Super Spam musubi? Check. Tiny Poi Dog at Temple University is your new Hawaiian snack shrine. In need of stunningly rich peanut butter ice cream sandwiched between double chocolate chip cookies?
FOOD
December 9, 2011 | By Craig LaBan, Inquirer Restaurant Critic
The sound of Sonny Rollins' sax and the sizzle of grass-fed meat were wafting through the open window of the Lucky Old Souls Burger Truck the other day. And the sensory combo wafting over the hungry crowd gathering at LOVE Park was so potent, the first customer in line was moved to ask: "Are you guys on the Food Network yet?" "Not quite yet," said Matthew "Feldie" Feldman modestly. "We've only been open five weeks. " But if anyone appreciates life in the fast lane of Philly's accelerating food truck scene, it would be Feldman.
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NEWS
April 17, 2015 | By Lauren McCutcheon, Daily News Staff Writer
WHEN Brent Celek shows up at the Linc on Sunday morning, he won't be there to play, or even to practice. He will, however, be there to work. From 11 a.m. to 3 p.m., the Birds' hunky tight end will be slinging sammies in lot K of Lincoln Financial Field. He's taking part in the Linc's debut "Flight Market. " The event is a daytime version of the Food Trust's always-packed, four-Thursdays-a-year Night Markets, wherein local gourmet trucks alight on a Philly neighborhood and foodies stand in line in a pay-as-you-go pig-out.
NEWS
April 17, 2015
The truck: If you're a motorcyclist - or just a red-blooded American - you'll appreciate the look of M.A.T.T.'s Gourmet Sliders, a/k/a Matt's Food Truck. All black with chrome fenders, whitewall tires and a Harley-Davidson-style logo. We weren't even looking for a place to eat, but this truck caught our attention a couple of weeks ago at 33rd and Market streets. Turns out, it was only its second day on the road. The concept: Can't go wrong with sliders. Why have one big sandwich when you can get three different ones?
NEWS
April 14, 2015
A story Monday about a Manayunk festival failed to mention that Niva Merlino was one of the co-owners of the La Porchetta food truck.
NEWS
April 14, 2015 | By Ben Finley, Inquirer Staff Writer
  Michael Merlino prepared the meat of two whole pigs - each weighing 120 pounds - for the Manayunk StrEAT Food Festival on Sunday. In four hours, it was all gone, sold from the window of the boxy red food truck La Porchetta that Merlino owns with his dad, Nick, and sister, Niva. They usually sell their sausage-and-pepper rolls and broccoli rabe sandwiches to the university crowd at 34th and Market Streets. But on Sunday, they were among 50 trucks that fed tens of thousands of people packed along Main Street.
NEWS
February 9, 2015 | By Elisa Ludwig, For The Inquirer
Before new-wave food trucks were hawking mac-and-cheese 10 different ways, burgers with pork belly, and cupcakes with Earl Grey buttercream, there was Magic Carpet Foods, one of Philly's original food trucks. Serving vegetarian eats with global influences and memorable monikers, Magic Carpet Foods quickly attracted a following when it opened on the University of Pennsylvania campus in 1984. Several trucks and Magic Meatballs later, Deborah Carson and her husband, Dean Varvoutis, have seen undergrads go on to finish doctorates, marry, and have children who enroll and come back.
NEWS
November 8, 2014 | By Marcus Biddle, Inquirer Staff Writer
When Paulette Myrick's husband died in 2010 of liver cancer after 32 years of marriage, she began looking for other ways to support herself, and came up with baking. She had grown up around her grandfather's bakery on 22d and Diamond Streets in North Philadelphia and had developed an aptitude. On Wednesday night, she took one more step toward that goal: She finished a section of a Community College of Philadelphia course called "mobile food truck management. " "After all these years, I liked the fact that I could work for myself and not for anyone else," said Myrick, who earned a culinary arts degree from CCP in 2012 but still works as a housekeeper.
ENTERTAINMENT
November 2, 2014 | By Craig LaBan, Inquirer Restaurant Critic
First we knew him as "Johnny Mac" McDonald, the rising star chef at Snackbar tricked-out with molecular gastro powders and gels. Then we knew him as Jonathan Adams, the more mature, back-to-basics fish-and-chips master at Pub & Kitchen. Then he became a coffee roaster with a food truck - and ultimately quit restaurants altogether. These days, you'll find the father of three boys grilling toast and serving pour-overs at Rival Bros., the sleek corner cafe he recently opened with partner Damien Pileggi at 25th and Lombard.
NEWS
October 14, 2014 | BY DAN GERINGER, Daily News Staff Writer geringd@phillynews.com, 215-854-5961
FIVE chef-on-wheels wannabes stood in a Community College of Philadelphia driveway on 18th Street near Spring Garden, listening to Josh Kim, owner of SPOT Gourmet Burgers, Steaks & Pork, preach his food-cart gospel. "I'm taking money from you and you're going to put something that I make in your mouth," Kim told them. "This is the most intricate transaction you can do, other than . . . " he said, waiting for the laugh and getting it. Kim was a recent guest lecturer in chef John Olsen's "Introduction to Food Truck Entrepreneurship" course at CCP, the first college program of its kind in Pennsylvania.
NEWS
October 3, 2014
So, uh, what's a Foowich? Imagine that the noble burrito was invented on some bustling Asian side street instead of in Mexico, and you pretty much have your answer. The guys at Foo take your choice of protein, lay it over a bed of aromatic jasmine rice, add some vinegary carrot-daikon slaw and cucumber slices and fold - not wrap - it all up in a flour tortilla. Land of the Foo: Head out to Drexel's food-truck mecca, at 35th and Market, on Mondays, Wednesdays, Thursdays or Fridays for some Foo flavor, from 11:30 a.m. to 2:30 p.m. On Tuesdays, they set up shop in LOVE Park at the same time.
NEWS
September 18, 2014 | BY DAN GERINGER, Daily News Staff Writer geringd@phillynews.com, 215-854-5961
MOUNT AIRY IS eagerly expecting 11,000 of its closest friends to jam three blocks of Germantown Avenue tomorrow night for a street festival featuring 50 gourmet food trucks, drinks, live music on two stages and a kids' fun zone. "Folks get really packed in, which is part of the energy here," said Anuj Gupta, executive director of Mt. Airy USA, which is presenting "Street Fare: Sip, Savor, Stroll" from 6 to 10:30 p.m. on Germantown Avenue between Sedgwick Street and West Mount Airy Avenue.
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