January 24, 2014 |
The food-truck business is known for grueling hours and razor-thin margins. So, when Jessica Iannuzzi was offered a windfall of free tomatoes for her Sum Pig food truck, she couldn't pass it up. Those tomatoes, though, came with a catch: The truck would become, quite literally, a marketing vehicle for Muir Glen organic canned tomatoes. "We feel that people connect with food trucks," Muir Glen's Katie Proctor said. In Philly's maturing food-truck economy, promotions tied to trucks are a booming business - but a somewhat controversial one, given that large companies are invading entrepreneurs' turf.
January 24, 2014
What to eat: Its name is what it's all about. Steak and seafood. On wheels. At LOVE Park. Zagat calls the lobster roll ($12) a must-try in Philadelphia. But don't forget the bacon, lobster and tomato B.L.T. ($12), pulled-pork sandwich ($8), lobster bisque ($7) and the salmon burger ($8), which owner Adam Browne says "people go nuts over. " Hey, Adam, where's the truck headed next? We'll just follow you. Don't miss: Rosemary marinated steak sandwich ($10) with kale, melted Parmesan and tomato.
May 3, 2013 |
It's the "trucker's" moment in Philadelphia's food world now - especially when it comes to lunch. That's when some of the area's most exciting new food options are making the scene, rolling in on four wheels with a griddle full of creativity and an entrepreneurial dream. Channeling a Shane Victorino craving for Super Spam musubi? Check. Tiny Poi Dog at Temple University is your new Hawaiian snack shrine. In need of stunningly rich peanut butter ice cream sandwiched between double chocolate chip cookies?
May 9, 2013
This is an excerpt from Craig LaBan's online chat of May 8, 2013: Craig LaBan: Welcome to the Food Truck edition of our chat! I have two of my favorite food truck owners cohosting: Kiki Aranita from Poi Dog Philly, a Temple-based cart serving Hawaiian snack foods, and Alan Krawitz of Say Cheese Philadelphia, one of the "pioneers" of this generation of food trucks, whose Drexel-based truck specializes in variations on grilled cheese and...
June 21, 2012 |
What's to eat? The genesis of all good things at the tiny, eye-poppingly bright yellow-and-red truck is a big, fat, juicy Angus burger for five or six bucks, depending how you build it. Wait: Five minutes. The Drexel Dragons are on summer break. Why we love it: Incredible burger taste without the trendy-burger-joint lines or skyscraper-high prices of Center City. Try this: One of the best bacon cheeseburgers ever. Or go for a daily special such as The Fresko, a "romantically seasoned" burger with marjoram, oregano, parsley, mint, minced garlic, cracked pepper and Mediterranean Sea salt, plus roasted peppers, arugula, goat cheese, tzatziki, balsamic reduction and Lord only knows what else.
December 9, 2011 |
The sound of Sonny Rollins' sax and the sizzle of grass-fed meat were wafting through the open window of the Lucky Old Souls Burger Truck the other day. And the sensory combo wafting over the hungry crowd gathering at LOVE Park was so potent, the first customer in line was moved to ask: "Are you guys on the Food Network yet?" "Not quite yet," said Matthew "Feldie" Feldman modestly. "We've only been open five weeks. " But if anyone appreciates life in the fast lane of Philly's accelerating food truck scene, it would be Feldman.
November 17, 2011
The Mini Trini Menu: Hearty, spicy and sweet Trinidadian fare. Find it: LOVE Park, 11 a.m.-3 p.m., Mondays and Thursdays. Look for: A bright, red-with-black-stripe Trinidadian flag on wheels. How new: About a month and a week. Web: www.theminitrini.com . Twitter: @ theminitrini . The old-fashioned way: 610-348-5401. Order: The double, two rounds of split-pea dough (way better than it sounds)
December 15, 2011
Here is an excerpt from Craig LaBan's online blog: C.L.: We did a mega-blow-out package in last Thursday's food section on the burgeoning new food truck scene in this town ( http://www.philly.com/foodtrucks ) - cooking serious food on four wheels from LOVE Park to Drexel and Temple. So I invited the cooks and entrepreneurs behind three of the best trucks I came across to discuss the phenomenon. "The grandpa" of the movement - 29-year-old Tom McCusker of Honest Tom's; the wood-fired, dough-tossing crew from Pitruco Pizza, Nathan Winkler-Rhoades, Jonah Fliegelman, and Eric Hilkowitz; and the duo behind the relatively new Yumtown truck on 13th Street on Temple's campus, Lanie Belmont and Andrew Tantisunthorn.
May 10, 2013 |
A new kind of food truck is making its rounds in Camden. The Fresh Mobile Market, a community garden on wheels, made its first stop Wednesday at Mickle Tower, an affordable-housing high-rise for senior citizens near the waterfront. The refrigerated trailer, operated by the Camden City Garden Club, carries fresh seasonal produce and will drive to scheduled locations during the next year, including churches and community centers. Many residents in high-rise public housing don't have ready access to fruits and vegetables, said Mayor Dana L. Redd.
December 8, 2011 |
A rainy, windy forecast is a day to sleep in for many food truck owners. But the weather didn't deter Jonah Fliegelman, Nathan Winkler-Rhoades, and Eric Hilkowitz, the owners of Pitruco, a two-month-old, Ferrari-red pizza truck, from serving lunch recently at 33d and Arch Streets, one of their regular spots. (Eric gets there at 8:30 a.m. to snag the space.) Jonah called out to a customer, "Would you like an umbrella? We have some you can borrow. " He turned back to manning the truck's centerpiece, a wood-fired oven where pizzas puff up to golden goodness.