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Food Truck

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FOOD
January 24, 2014 | By Samantha Melamed, Inquirer Staff Writer
The food-truck business is known for grueling hours and razor-thin margins. So, when Jessica Iannuzzi was offered a windfall of free tomatoes for her Sum Pig food truck, she couldn't pass it up. Those tomatoes, though, came with a catch: The truck would become, quite literally, a marketing vehicle for Muir Glen organic canned tomatoes. "We feel that people connect with food trucks," Muir Glen's Katie Proctor said. In Philly's maturing food-truck economy, promotions tied to trucks are a booming business - but a somewhat controversial one, given that large companies are invading entrepreneurs' turf.
NEWS
October 3, 2014
So, uh, what's a Foowich? Imagine that the noble burrito was invented on some bustling Asian side street instead of in Mexico, and you pretty much have your answer. The guys at Foo take your choice of protein, lay it over a bed of aromatic jasmine rice, add some vinegary carrot-daikon slaw and cucumber slices and fold - not wrap - it all up in a flour tortilla. Land of the Foo: Head out to Drexel's food-truck mecca, at 35th and Market, on Mondays, Wednesdays, Thursdays or Fridays for some Foo flavor, from 11:30 a.m. to 2:30 p.m. On Tuesdays, they set up shop in LOVE Park at the same time.
NEWS
November 8, 2014 | By Marcus Biddle, Inquirer Staff Writer
When Paulette Myrick's husband died in 2010 of liver cancer after 32 years of marriage, she began looking for other ways to support herself, and came up with baking. She had grown up around her grandfather's bakery on 22d and Diamond Streets in North Philadelphia and had developed an aptitude. On Wednesday night, she took one more step toward that goal: She finished a section of a Community College of Philadelphia course called "mobile food truck management. " "After all these years, I liked the fact that I could work for myself and not for anyone else," said Myrick, who earned a culinary arts degree from CCP in 2012 but still works as a housekeeper.
NEWS
October 14, 2014 | BY DAN GERINGER, Daily News Staff Writer geringd@phillynews.com, 215-854-5961
FIVE chef-on-wheels wannabes stood in a Community College of Philadelphia driveway on 18th Street near Spring Garden, listening to Josh Kim, owner of SPOT Gourmet Burgers, Steaks & Pork, preach his food-cart gospel. "I'm taking money from you and you're going to put something that I make in your mouth," Kim told them. "This is the most intricate transaction you can do, other than . . . " he said, waiting for the laugh and getting it. Kim was a recent guest lecturer in chef John Olsen's "Introduction to Food Truck Entrepreneurship" course at CCP, the first college program of its kind in Pennsylvania.
FOOD
May 9, 2013
This is an excerpt from Craig LaBan's online chat of May 8, 2013: Craig LaBan: Welcome to the Food Truck edition of our chat! I have two of my favorite food truck owners cohosting: Kiki Aranita from Poi Dog Philly, a Temple-based cart serving Hawaiian snack foods, and Alan Krawitz of Say Cheese Philadelphia, one of the "pioneers" of this generation of food trucks, whose Drexel-based truck specializes in variations on grilled cheese and...
NEWS
July 25, 2014 | BY VINNY VELLA, Daily News Staff Writer vellav@phillynews.com, 215-854-2513
JAYLIN LANDAVERRY'S classmates gathered last night on a busy Feltonville corner with tears in their eyes. They lit votive candles and said a "Hail Mary," their lilting voices lifting above the din of a nearby auto-body shop. At their feet was a memorial to Landaverry, 17, steps away from where a massive fireball had engulfed La Parrillada Chapina, the food truck she had helped her mother run. After weeks of treatment for severe burns, Landaverry died late Tuesday at Temple University Hospital.
FOOD
May 3, 2013 | By Craig LaBan, Inquirer Restaurant Critic
It's the "trucker's" moment in Philadelphia's food world now - especially when it comes to lunch. That's when some of the area's most exciting new food options are making the scene, rolling in on four wheels with a griddle full of creativity and an entrepreneurial dream. Channeling a Shane Victorino craving for Super Spam musubi? Check. Tiny Poi Dog at Temple University is your new Hawaiian snack shrine. In need of stunningly rich peanut butter ice cream sandwiched between double chocolate chip cookies?
ENTERTAINMENT
June 21, 2012 | Dan Geringer
What's to eat? The genesis of all good things at the tiny, eye-poppingly bright yellow-and-red truck is a big, fat, juicy Angus burger for five or six bucks, depending how you build it. Wait: Five minutes. The Drexel Dragons are on summer break. Why we love it: Incredible burger taste without the trendy-burger-joint lines or skyscraper-high prices of Center City. Try this: One of the best bacon cheeseburgers ever. Or go for a daily special such as The Fresko, a "romantically seasoned" burger with marjoram, oregano, parsley, mint, minced garlic, cracked pepper and Mediterranean Sea salt, plus roasted peppers, arugula, goat cheese, tzatziki, balsamic reduction and Lord only knows what else.
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ARTICLES BY DATE
NEWS
August 21, 2015
  The truck: No matter what you think of Lost in the Woods, this truck is . . . different. And we're not even talking about the game meat entrees they're selling. The truck looks like a testosterone-fueled hunter's nightmare, with a scowling upright bull wearing body armor, clenching what appears to be an Uzi. There's also a deer wearing a white tank top with his fists (yep) clenched, like he's about to ruin your day - either with the rifle slung over his shoulder or the ninja blades attached to his arm. This is the only food truck in Philly that we'd describe as post-apocalyptic.
NEWS
July 27, 2015 | By Mike Newall, Inquirer Columnist
Ibrahim Shah was working the grill at his uncle's food truck across from City Hall on Friday, grilling up breakfast sandwiches for a busy crowd. The day before, on a large building just around the corner, a world-famous artist had begun work on a giant mural - a mural of Ibrahim. But by Friday morning, Ibrahim had yet to see the mural - had yet to see his face so high in the sky. "I have been too busy here with my job," he said, cracking eggs on the grill. He would go when he could get a break.
NEWS
July 1, 2015 | BY JOHN F. MORRISON, Daily News Staff Writer morrisj@phillynews.com, 215-854-5573
FRANK VEGA'S life was a mess. A serious heroin addict, drug peddler, jail bird, suicidal. In other words, a hopeless case, like so many in the dreary inner-city neighborhoods that harbor society's dregs. But something happened to Frank Vega while he was serving a 19-month sentence on drug charges in Holmesburg Prison. He had a dream. He saw broken people, like him, going into buildings and coming out restored. He believed it was a message from God, telling him he'd better do something for the people in his community, the ones he had for so long simply exploited for his own selfish gain.
FOOD
June 19, 2015 | By Zoë Miller, Inquirer Staff Writer
The scene on the JFK Boulevard Bridge resembled a caravan with a culinary slant on Saturday, as 12 food trucks parked on both sides of the bridge for the Vendy Awards, the fifth annual Philadelphia iteration of the food-truck cook-off. "We were hoping to really put the trucks in a really public place," said Zeina Muna, the Vendy Awards' managing director. "We wanted to break the boundaries and do something new. " The hot and humid weather did not dissuade the crowds, as an estimated 1,000 people packed the bridge over five hours.
NEWS
June 8, 2015 | By Samantha Melamed, Inquirer Staff Writer
When it comes to food at weddings, there's a long-held tradition of mediocrity. But as more foodies walk down the aisle, things are starting to get interesting. Couples are finding creative ways to add personalized extras - from their cocktail hours to the moment you say good night. Here are 10 wedding-food trends worth sampling. Treats to go. More couples are sending guests off with snacks to sustain them on the way home. For some, that means simply packing up slices of wedding cake in customized to-go boxes complete with little wooden forks.
NEWS
April 17, 2015
The truck: If you're a motorcyclist - or just a red-blooded American - you'll appreciate the look of M.A.T.T.'s Gourmet Sliders, a/k/a Matt's Food Truck. All black with chrome fenders, whitewall tires and a Harley-Davidson-style logo. We weren't even looking for a place to eat, but this truck caught our attention a couple of weeks ago at 33rd and Market streets. Turns out, it was only its second day on the road. The concept: Can't go wrong with sliders. Why have one big sandwich when you can get three different ones?
NEWS
April 17, 2015 | By Lauren McCutcheon, Daily News Staff Writer
WHEN Brent Celek shows up at the Linc on Sunday morning, he won't be there to play, or even to practice. He will, however, be there to work. From 11 a.m. to 3 p.m., the Birds' hunky tight end will be slinging sammies in lot K of Lincoln Financial Field. He's taking part in the Linc's debut "Flight Market. " The event is a daytime version of the Food Trust's always-packed, four-Thursdays-a-year Night Markets, wherein local gourmet trucks alight on a Philly neighborhood and foodies stand in line in a pay-as-you-go pig-out.
NEWS
April 14, 2015
A story Monday about a Manayunk festival failed to mention that Niva Merlino was one of the co-owners of the La Porchetta food truck.
NEWS
April 14, 2015 | By Ben Finley, Inquirer Staff Writer
  Michael Merlino prepared the meat of two whole pigs - each weighing 120 pounds - for the Manayunk StrEAT Food Festival on Sunday. In four hours, it was all gone, sold from the window of the boxy red food truck La Porchetta that Merlino owns with his dad, Nick, and sister, Niva. They usually sell their sausage-and-pepper rolls and broccoli rabe sandwiches to the university crowd at 34th and Market Streets. But on Sunday, they were among 50 trucks that fed tens of thousands of people packed along Main Street.
NEWS
February 9, 2015 | By Elisa Ludwig, For The Inquirer
Before new-wave food trucks were hawking mac-and-cheese 10 different ways, burgers with pork belly, and cupcakes with Earl Grey buttercream, there was Magic Carpet Foods, one of Philly's original food trucks. Serving vegetarian eats with global influences and memorable monikers, Magic Carpet Foods quickly attracted a following when it opened on the University of Pennsylvania campus in 1984. Several trucks and Magic Meatballs later, Deborah Carson and her husband, Dean Varvoutis, have seen undergrads go on to finish doctorates, marry, and have children who enroll and come back.
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