June 15, 1995 |
Along Route 202, New Britain's landscape speaks of the countryside in a moderate tone, punctuated by quiet, single-family homes, schools and a shopping center. Make way for the golden arches. At a conditional use hearing Tuesday night, the New Britain Borough Council approved the McDonald's corporation's application to construct a drive-through restaurant at the Town Center mall. The restaurant will be constructed sometime in the next month, in what is currently a parking lot. The land-development approval was granted when attorney Kristen Maneval, representing McDonald's, amended the corporation's previous request so that it no longer included a playground, which had drawn opposition at a May conditional-use hearing.
February 27, 1987 |
Flanked by the gilt-edged facade of a furrier's shop and the chrome and neon interior of a fashionable hair salon, the restaurant with the circus- yellow arches seemed an especially ironic target for a protest. And that irony was not lost on at least one speaker. "The golden arches of McDonald's are certainly not golden arches for those people working for the minimum wage," Thomas Paine Cronin, president of District Council 47 of the American Federation of State, County and Municipal Employees, said yesterday.
February 9, 1994 |
BARBIE'S GOING ARCTIC IN COLORFUL LAPP COSTUME Just as Sports Illustrated's swimsuit issue is hitting the stands, one of our favorite dolls appears headed in a totally different direction. Word is that a Swedish artist hopes to clothe America's Barbie doll in the colorful costume of her country's indigenous Sami, or Lapp, people. Maj-Britt Larsson hit upon the idea after her dolls' clothes were an enormous success at a winter market in Jokkmokk, at the foot of the mountains of Lapland just inside the Arctic Circle.
March 15, 1990 |
The Radnor Township commissioners want to tone down the golden arches of McDonald's and restrict multicolored outdoor signs, a proposal that some argue would eliminate Christmas lights. The commissioners spent more than an hour Monday night fending off criticism of a proposed ordinance that was decried by merchants and other business people, who said the restrictions would cause them economic harm. Under the proposed tougher sign ordinance, "illuminated tubing or strings of lights which outline roof lines, doors, windows, wall edges or rows of vehicles when used for advertising purposes" would be prohibited.
November 19, 1997
Advertising is everywhere. On the sides of buses, trailing in the skies behind airplanes, on the uniforms of our athletes, in the names of our stadiums and arenas. The economy is good, but anxiety about money continues. Thousands of men and women in the Philadelphia area either cannot find jobs or have jobs that are low-paying. Today, let's focus on the men and on new entrepreneurial opportunities. A lot of men are bald, or, to be kinder, have thinning hair. A lot of those folliclely deprived men could use some extra income.
January 3, 1987
In regard to the flap over Fievel Mousekewitz and his seduction into a Christmas stocking by McDonald's, The Inquirer has taken a firm editorial stand in the Dec. 18 issue: "Putting the Jewish mouse on the Christian ornament took cultural understanding a step too far. Caught up in its own mission to promote good feeling beneath its unifying golden arches, McDonald's failed to recognize that certain distinctions are immune to blurring. " May I suggest certain Christian distinctions also are immune to blurring?
March 31, 1997 |
Meet Phil Knight, the mastermind behind Nike who made the swoosh as recognizable as the golden arches. Knight started selling running shoes out of the trunk of his car. The business came to be called Nike, which in Greek mythology is the goddess of victory. The famous swoosh was designed by a graphic-arts student, who was paid less than $100. Today, Knight's personal fortune is estimated at $5.2 billion, making him one of the six richest Americans. The Sporting News called him the second most powerful man in sports, behind only Dick Ebersol, president of NBC Sports.
March 6, 2004
Before biting into why McDonald's recently decided to put its super sizes on a diet, let's all give a hearty "I'm lovin' it" to the fast food giant. This week, word leaked the chain was through with the big thing. Soon, say ciao to the Super Size (7 ounce, 610 calories) fries and Super Size (41 ounce, 410 calories) soft drinks at 13,000 McDonald's outlets in the United States. The changes are part of a nutritional transformation so radical, you wonder whether there soon will be ads showing Ronald McDonald doing Pilates.
February 4, 1994 |
As soon as Troy, 4, spots the golden arches, he shouts out his order. Never mind that he's still a block from the drive-in window. He's ready for action now whenever the subject is food. When he hears pots and pans rattling in the kitchen, he draws up a chair and looks ready. Then he jumps down and gets out the silverware so whoever is cooking can keep working - especially if he knows pizza or macaroni and cheese is on the menu. This little charmer, with dimples and a happy smile, is doing well in preschool.
July 31, 1986 |
Ray Kroc, the late chairman of McDonald's, didn't want any of his billions and billions of customers to stick around. An order of fries, a shake and a burger should be delivered within 50 seconds, Kroc insisted. (Burger King, that Avis of fast-food businesses, tried to bring the limit down to 15 seconds.) It should be eaten just as quickly. Attract them to the place with the eye-catching golden arches - but get them out of there fast, Kroc believed. Decorate the restaurant in unsettling colors and provide uncomfortable chairs and nothing to keep them hanging around - no phone booths, no newspaper boxes and no pinball machines or jukeboxes; the last thing Kroc wanted was a bunch of rowdy teenagers turning his feeding stations into social clubs.