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BUSINESS
September 14, 1989 | By Rose DeWolf, Daily News Staff Writer
This year, says Patrick Baldasare, hundreds of thousands of Americans will become victims of a "sugging" - and he's upset about it. Sugging? The term originated in England. "Sug" is short for Selling Under the Guise of market research. It refers to a telemarketing practice in which the caller claims to be conducting a survey, when the real object of the call is to sell something. As Baldasare sees it: "This is unethical and an injustice to the public. " It is also hurting his business.
BUSINESS
June 1, 2006 | By Henry J. Holcomb INQUIRER STAFF WRITER
Timothy J. Mahoney has decided to flip the land on which he planned to build the city's tallest residential skyscraper. Real estate experts say the 22,433-square-foot plot could fetch $60 million because, after six years of market research and planning - and three years of legal wrangling - Mahoney has a clearly established right to build a 57-story tower at 1441 Chestnut St., just off the Avenue of the Arts. "The market has come to him. There has been a tremendous amount of unsolicited interest in buying the project," said Robert Fahey, executive vice president of CB Richard Ellis Inc., the real estate firm hired by Mahoney, an Ardmore developer, and his partner, Brook J. Lenfest.
NEWS
September 22, 1996 | By Karen Heller, INQUIRER STAFF WRITER
The summer of 1996 officially ended this weekend. It may be remembered for many things: rain, a horrible plane crash, more rain, and the triumph of marketing over everything else. What the summer will not be remembered for is indelible entertainment, sports or politics. This past summer was the one packed thick with big events: the Olympics, political conventions, very expensive movies. But big events, especially those ruled by marketing and polling predicting human behavior, do not make for memorable moments.
REAL_ESTATE
July 26, 2009 | By Al Heavens, Inquirer Columnist
It was about marketing, and that's what Jim Moran found appealing about working with Creative Real Estate Innovations (CREI), the development company run by Gagandeep Lakhmna and his partners, Harbir Singh and Amardeep "Billy" Grewal. What Moran didn't anticipate was being stiffed for his work to the tune of $140,000 - the cost of getting CREI's first and priciest condo project, 101 Walnut, on the market and sold. "It has been the most frustrating year and a half," said Moran, who with Paul Newman founded and owns Co-op Branding in Manhattan, an international marketing firm with a host of high-powered clients, including Johnson & Johnson and Loews Hotel Group.
BUSINESS
February 6, 1996 | By Jane M. Von Bergen, INQUIRER STAFF WRITER Inquirer wire services contributed to this article
DiMark Inc., a Langhorne direct-marketing company with $73.4 million in revenues, will be acquired by Harte-Hanks Communications Inc. in a $155 million stock swap that will create the largest direct-marketing company in the United States. The roughly $15-a-share deal will boost Harte-Hanks' direct-marketing business to more than $300 million a year, said Jack Freeman, director of investment relations for DiMark. Harte-Hanks, of San Antonio, Texas, provides market research and advertising services and publishes six daily newspapers.
NEWS
December 6, 1992 | By Jeff McGaw, INQUIRER CORRESPONDENT
Bette Schwartz considers her chronic hay fever to be an annoying fact of life, but at least on Wednesday, it was profitable. For her sniffling, Schwartz, of Philadelphia, earned $40 in two hours as a paid respondent in a market research focus group. She is typical of many of the 50 or so people a week to visit the Philadelphia Focus market research lab in Whitemarsh. They are paid for telling manufacturers what they think of their toilet-bowl-cleaning products, their hay fever medications, the bounciness of their basketballs, the look of their handbags, the appeal of their swing sets or - often - the appeal of the advertisements for such products.
BUSINESS
August 17, 2005 | By Wendy Tanaka INQUIRER STAFF WRITER
It was all about jeans for many teens shopping for back-to-school clothes at Cherry Hill Mall last week. "I like the ripped jean, and more loose-fitting. Not tight," said Andrea Bialon, 16, of Marlton, who was browsing at the mall's American Eagle Outfitters store with her sister, Amanda. Peasant skirts and T-shirts bearing humorous sayings also are expected to be big sellers in the next few weeks, taking some of the spotlight back from the iPods, laptops and other gadgets that ruled last year.
BUSINESS
April 13, 1986 | By Ewart Rouse, Inquirer Staff Writer
The advertising business, Stanley Elkman was saying, "is a whole new ball game today. " In the early 1950s, when he founded the Elkman Advertising agency here, the process of creating a campaign for an advertiser was a fairly straightforward one, he recalled. Back then, an advertiser would hire him to create an ad campaign. He and his two employees would put their heads together and, in a creative flash, would come up with a catchy slogan or a clever piece of copy that they would bang out on noisy, manual typewriters.
BUSINESS
November 25, 1997 | By Jane M. Von Bergen, INQUIRER STAFF WRITER
Charming Shoppes, the Bensalem women's apparel retailer that operates Fashion Bug and Fashion Bug Plus, yesterday announced that it had selected Earle Palmer Brown to handle advertising, strategic planning, market research and, perhaps, public relations. The Philadelphia advertising agency bested four other finalists for the lucrative account. Among them were Baltimore heavy hitter W.B. Doner & Co. and New York's snappy and irreverent DeVito/Verdi, known here for its bus advertisements for Daffy's, the discount clothing store on Walnut Street.
ENTERTAINMENT
December 16, 2014 | By Peter Dobrin, Inquirer Music Critic
By all available market research on the matter (which is to say, none), only the early-music researcher or budding Latin scholar could stand a chance of getting ensnared by Anonymous 4. Which is why market research belongs nowhere near anyone making decisions about artists and repertoire. To the modern ear, the pace of chord change and melodic progress in much of Anonymous 4's repertoire might be about as gripping as watching the growth of certain molds. And yet, the female a cappella quartet has sold two million recordings since forming in 1986.
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ENTERTAINMENT
December 16, 2014 | By Peter Dobrin, Inquirer Music Critic
By all available market research on the matter (which is to say, none), only the early-music researcher or budding Latin scholar could stand a chance of getting ensnared by Anonymous 4. Which is why market research belongs nowhere near anyone making decisions about artists and repertoire. To the modern ear, the pace of chord change and melodic progress in much of Anonymous 4's repertoire might be about as gripping as watching the growth of certain molds. And yet, the female a cappella quartet has sold two million recordings since forming in 1986.
ENTERTAINMENT
December 12, 2013 | By Molly Eichel
RADIO STATION B101 will be no more Dec. 26. But it's only the name that's retiring. The station will be known as MoreFM at 101.1. The format of the station will not change, the DJs won't change, the place on the dial won't change. Just the name. In a statement, station owner Jerry Lee said the name change did not reflect poor ratings. And he's right. B101 consistently dominates in the Philadelphia radio market, a feat for an independently owned station. Instead, Lee thought of the change as a branding update.
NEWS
December 27, 2012 | By Daniel Wagner, Associated Press
WASHINGTON - U.S. holiday retail sales this year grew at the weakest pace since 2008, when the nation was in a deep recession. In 2012, the shopping season was disrupted by bad weather and consumers' rising uncertainty about the economy. A report that tracks spending on popular holiday goods, the MasterCard Advisors SpendingPulse, said Tuesday that sales in the two months before Christmas increased 0.7 percent, compared with last year. Many analysts had expected holiday sales to grow 3 percent to 4 percent.
NEWS
October 9, 2011 | By Karen Heller, Inquirer Columnist
Few of us make a ripple in the grand river of time. We may leave descendants, some possessions passed along to subsequent generations. Steve Jobs, who died Wednesday at age 56, was not that sort of person. What he did, who he was, changed our lives, altering the landscape of technology, communication, and entertainment. He was the bend in the river. He imagined our future through brilliant marketing, making progress tangible and tactile. "You can't connect the dots looking forward; you can only connect them looking backwards.
NEWS
May 13, 2010 | MICHAEL SMERCONISH
WHILE federal regulators spent last weekend unsuccessfully hunting for the cause of last Thursday's momentary financial meltdown, I was monitoring a classic American enterprise. It featured a partnership agreement, product development and market research, not to mention an advertising plan, pricing strategy, concessions, negotiations and money-handling. Unlike the current financial markets and their fluctuations, this one didn't require a Ph.D. in economics to follow. It was a yard sale run largely by our three sons, ages 9, 12 and 14. Weeks ago, I'd proposed that they manage the sale with a twofold purpose: first, to relieve our garage and attic of all the stuff we'd accumulated but didn't need or want.
BUSINESS
November 6, 2009 | By Roslyn Rudolph INQUIRER STAFF WRITER
IMS Health Inc., which provides market research to the pharmaceutical and health-care industries, said yesterday that it agreed to be acquired for $5.2 billion, including the assumption of debt. The buyers are private-equity firm TPG Capital and the investment board of the Canada Pension Plan. IMS headquarters are in Norwalk, Conn., but its major employment center - with about 1,000 people - is in Blue Bell. The company employs 7,500 people globally, but it is still completing 850 job cuts announced in July.
REAL_ESTATE
July 26, 2009 | By Al Heavens, Inquirer Columnist
It was about marketing, and that's what Jim Moran found appealing about working with Creative Real Estate Innovations (CREI), the development company run by Gagandeep Lakhmna and his partners, Harbir Singh and Amardeep "Billy" Grewal. What Moran didn't anticipate was being stiffed for his work to the tune of $140,000 - the cost of getting CREI's first and priciest condo project, 101 Walnut, on the market and sold. "It has been the most frustrating year and a half," said Moran, who with Paul Newman founded and owns Co-op Branding in Manhattan, an international marketing firm with a host of high-powered clients, including Johnson & Johnson and Loews Hotel Group.
NEWS
August 11, 2006 | By Gayle Ronan Sims INQUIRER STAFF WRITER
Albert J. Wood, 95, a credit card pioneer, founder of a business research firm, and supporter of Penn's Center for Advanced Judaic Studies, died Monday of a heart attack at home in Center City. He was a longtime resident of Merion. Mr. Wood got his break in marketing credit cards in the 1930s, when he persuaded Lit Brothers to offer charge cards to customers. Through his Center City credit bureau, Mr. Wood marketed them to corporations and banks. He founded A.J. Wood Research in 1936, which eventually became a top market researcher.
BUSINESS
June 1, 2006 | By Henry J. Holcomb INQUIRER STAFF WRITER
Timothy J. Mahoney has decided to flip the land on which he planned to build the city's tallest residential skyscraper. Real estate experts say the 22,433-square-foot plot could fetch $60 million because, after six years of market research and planning - and three years of legal wrangling - Mahoney has a clearly established right to build a 57-story tower at 1441 Chestnut St., just off the Avenue of the Arts. "The market has come to him. There has been a tremendous amount of unsolicited interest in buying the project," said Robert Fahey, executive vice president of CB Richard Ellis Inc., the real estate firm hired by Mahoney, an Ardmore developer, and his partner, Brook J. Lenfest.
BUSINESS
November 29, 2005 | By Thomas Ginsberg INQUIRER STAFF WRITER
Merck & Co. Inc. said yesterday that it would cut 7,000 jobs and close five plants worldwide, the biggest layoff in its history and a sign of deepening retrenchment across the drug industry. The closings and job cuts, amounting to 11 percent of its nearly 63,000 employees, are expected to save Merck $3.5 billion to $4 billion between 2006 and 2010, or about 5 percent of its estimated expenses. The reduction fell short of Wall Street expectations, but executives emphasized that it was just the first phase of a cost-cutting plan that also would include restructuring the marketing and research divisions.
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