June 29, 2001 |
The Phillies will begin making money from their new ballpark even before the first bucket of popcorn or designer beer is sold. During negotiations over financing with the city and the state, the team insisted on having control over the ballpark's naming rights. The Phillies could sell those rights for a record sum of money, an expert in the field of corporate stadium sponsorship said yesterday. "The Phillies have a good shot of breaking the record for a baseball stadium," said Mike Reisman, principal of Velocity Sports Entertainment.
October 30, 2015 |
Want to attach your name to a highly visible downtown arts and entertainment center? The Kimmel Center for the Performing Arts will put your name here, there - almost anywhere, for the right price. About $25 million gets you the space between the two main halls, currently known as Commonwealth Plaza. Entrances, staircases, or escalators and ancillary spaces are available for considerably less. The results of the center's naming-rights valuation study are complete, and in recognition of a princely sum, the Kimmel Center is even willing to change the name of the organization.
September 8, 2014 |
Market East Station, the 30-year-old subterranean commuter rail hub beneath Center City, will be renamed Jefferson Station in a multimillion-dollar deal between SEPTA and Jefferson Health System. SEPTA, Jefferson, and city officials will unveil new signs Thursday at a news conference in the station. The deal will mean millions of dollars for SEPTA and increased public exposure for Jefferson, whose Thomas Jefferson University Hospital complex is just two blocks south of the station.
July 3, 2015 |
When the Philadelphia Union concludes its Major League Soccer season in October, it's likely to be the team's last game in Chester's PPL Park. Don't fret, fans. The venue doesn't change. Only the name of the stadium. PPL Corp., the Allentown energy company best known for its electric utility, last month formally spun off its competitive power-generation business into a new company called Talen Energy. The new company, also based in Allentown, includes PPL's retail energy business, which marketed power under the brand name PPL Energy Plus.
October 25, 2015
A story Wednesday about a debate at Susquehanna University over changing the name of its sports teams included a description of other schools' controversies that should have credited journalist Glenn Arthur Pierce and his book Naming Rights: A Biographical History of North American Team Names . A story Friday on an Election Day lottery misspelled the name of lawyer Kevin Greenberg.
November 19, 1997 |
Yesterday, the nature of big business caught up with the sports-arena naming-rights game with the takeover of CoreStates Bank by First Union Bank. That probably will result in a change of address for the Flyers and Sixers. According to Peter Luukko, president of the CoreStates Complex, which includes the new CoreStates Center and the old CoreStates Spectrum, the contract between CoreStates and Comcast-Spectacor has a "succession clause" that allows for a change in the names of the two buildings.
May 13, 2003 |
In the coming weeks, the Phillies will do something that is commonplace now but was unheard of the last time they moved into a new stadium. They will sell the naming rights to the place. The buyer may be Citizens Bank, as has been rumored, or some other firm. The price figures to be in the range of $3 million per year for 20 years, those familiar with the business say. Such deals, at the right price and with the right match, work for both parties. The team gets a vital and reliable revenue stream.
May 19, 2001 |
The developer of the Penn's Landing entertainment center is close to signing a $10 million naming-rights agreement with Philadelphia cable company Comcast Corp., according to the president of the Penn's Landing Corp. If this deal, which has not been finalized, goes ahead, it would be a significant step toward closing the funding gap that the project's developer says has contributed to the delay in starting construction on the Center City waterfront site. Melvin Simon, the nation's largest shopping-center developer, has been trying to recruit additional investors and sign a naming-rights deal with Comcast for the last year.
June 18, 2003
By next year, the word citizens is going to be heard around Philadelphia as often as it was in Paris during the French Revolution. In what is your typical naming-rights deal, Citizens Bank has agreed to pay the Philadelphia Phillies $57.5 million to slap its name on the team's new ballpark in South Philadelphia for the next 25 years. At $2.3 million a year, the Phils' deal is in the middle ranks of naming rights revenue for Major League Baseball. The Eagles got $139.6 million to christen their costlier new home Lincoln Financial Field - but football deals tend to be more lucrative.
May 13, 2003 |
The Flyers have played their last game in the First Union Center. And pretty soon, the Sixers will play theirs, too. No, the teams aren't going anywhere, and neither is the arena. Only the name will change. In a few months, the building that opened as the CoreStates Center in 1996 will be rechristened the Wachovia Center, its third name in seven years. Such are the perils of the naming-rights game. Names of businesses change, and sports facilities must follow. Even when companies don't go down the tubes, they get bought up, merge, and establish new identities.