May 13, 2003 |
The Flyers have played their last game in the First Union Center. And pretty soon, the Sixers will play theirs, too. No, the teams aren't going anywhere, and neither is the arena. Only the name will change. In a few months, the building that opened as the CoreStates Center in 1996 will be rechristened the Wachovia Center, its third name in seven years. Such are the perils of the naming-rights game. Names of businesses change, and sports facilities must follow. Even when companies don't go down the tubes, they get bought up, merge, and establish new identities.
January 30, 1997 |
There are no cars for sale at General Motors Place. There are no flights out of the Delta Center or the Trans World Dome. While you can get a beer at Coors Field, it's not brewed inside. And banking isn't the main business at the Core-States Center. What goes on inside these places are baseball, basketball, football or hockey games. And the names have nothing to do with sports and everything to do with corporate advertising. In the team owners' ever-expanding quest for revenue sources, naming rights to arenas and stadiums have become as much a part of the game as luxury boxes and television contracts.
June 2, 2000 |
With only two weeks left to try and craft stadium deals, sources say Mayor Street's stadium negotiating team is increasingly pessimistic about ever finding the $225 million extra his chosen Center City site will cost. Before he can even get to issues like Chinatown opposition and relocating residents, Street has to negotiate a business deal with skeptical sports teams, which think they gave all they could in the proposed deal they cut with then-Mayor Rendell last year. "You already have a deal that doesn't work," lawyer David L. Cohen, who is representing the Phillies, said when Street announced the new site at 12th and Vine streets.
May 23, 2006 |
The Atlantic City Surf have a new name for their diamond, courtesy of a local jeweler. The Surf announced yesterday that Sandcastle Stadium now will be known as Bernie Robbins Stadium. Surf president and CEO Mark Schuster said the deal with Bernie Robbins Fine Jewelry is a critical piece of the Surf's economic future in Atlantic City. "We have found a first-class naming-rights partner who has invested time and money in the Atlantic City and South Jersey communities," said Schuster, adding that the agreement has been approved by the Casino Reinvestment Development Authority.
June 2, 2002 |
Lincoln Financial Field. Get used to it. Say it out loud. It will be the name of the Eagles' new stadium in South Philadelphia, thanks to a 20-year deal between the team and Lincoln Financial Group. The financial services company, which has its corporate headquarters in Center City, will pay $139.6 million to the Eagles for the right to name the new stadium, scheduled to open next summer. Jon A. Boscia, the Pittsburgh-born CEO of Lincoln Financial Group, confirmed the particulars of the deal.
December 5, 2013 |
City Council moved Tuesday on a long-percolating idea to raise money for the School District of Philadelphia - by selling advertising space on district buildings. The chief sponsor of the plan, Councilwoman Blondell Reynolds Brown, noted that large school districts around the country already sell ads on schools and buses. She said selling ads here would provide "much-needed revenue" for a district grappling with a $304 million budget shortfall. "So imagine, like in California, a West Philadelphia football field paid for by Nike," she said before the Rules Committee approved her bill.
November 23, 2004
THE overheated debate about whether allegations of corruption and fraud should preclude the Philadelphia Housing Authority from naming a new building after the late Ron White is a sad post-script to his life. It's also the wrong debate. White's up-from-poverty story is inspiring. We may never know if he later used his considerable influence illegally, as charged in a federal indictment. We do know that he rose from poverty through hard work, determination and, yes, character.
June 22, 2011 |
PISCATAWAY, N.J. - The birthplace of college football will get $6.5 million over the next 10 years to put a new name on its football stadium. Rutgers University announced Tuesday that its 54,454-seat stadium would be known as High Point Solutions Stadium. Athletic director Tim Pernetti said the money paid by a Sussex County information technology company will go to the football program so it can stay competitive at the highest level. "The bottom line is, the football program has given us the opportunity to generate these additional dollars," Pernetti said of the team that has gone to bowl games five of the last six years, this past season being the exception.
February 5, 2006 |
More than a year ago, the Philadelphia School District announced it would sell naming rights to the $62 million high school it's building with Microsoft Corp. So far, nobody's biting. Not even a nibble. Only two groups have bought naming rights to two sections of the school. Microsoft will pay $100,000 to name the visitors center, and the city Water Department will contribute $300,000 to sponsor the environmentally sensitive "green roof. " The district hopes to raise nearly $14 million in naming-rights fees before the building opens next school year, selling the rights to name features including individual classrooms, the fitness center, and the arts studio.
June 21, 2010
WHAT'S IN A NAME? If you're SEPTA, about $3 million. That's what the transit authority will net from a $5 million deal to change the name of the subway station at Broad and Pattison to "AT&T Station. " If SEPTA approves the deal on Thursday, Pattison Station will be a memory by August. What's also in this name is an irresistible urge to offer other branding possibilities: How about renaming the City Hall for Ballard Spahr, the law firm of choice for so much public work? The Independence Hall stop on the Market-Frankford Line would be a perfect placement for Liberty Mutual or US Airways.