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Naming Rights

SPORTS
May 23, 2006 | Daily News Staff and Wire Reports
The Atlantic City Surf have a new name for their diamond, courtesy of a local jeweler. The Surf announced yesterday that Sandcastle Stadium now will be known as Bernie Robbins Stadium. Surf president and CEO Mark Schuster said the deal with Bernie Robbins Fine Jewelry is a critical piece of the Surf's economic future in Atlantic City. "We have found a first-class naming-rights partner who has invested time and money in the Atlantic City and South Jersey communities," said Schuster, adding that the agreement has been approved by the Casino Reinvestment Development Authority.
NEWS
June 2, 2002 | By Phil Sheridan INQUIRER STAFF WRITER
Lincoln Financial Field. Get used to it. Say it out loud. It will be the name of the Eagles' new stadium in South Philadelphia, thanks to a 20-year deal between the team and Lincoln Financial Group. The financial services company, which has its corporate headquarters in Center City, will pay $139.6 million to the Eagles for the right to name the new stadium, scheduled to open next summer. Jon A. Boscia, the Pittsburgh-born CEO of Lincoln Financial Group, confirmed the particulars of the deal.
NEWS
December 5, 2013 | By Troy Graham and Susan Snyder, Inquirer Staff Writers
City Council moved Tuesday on a long-percolating idea to raise money for the School District of Philadelphia - by selling advertising space on district buildings. The chief sponsor of the plan, Councilwoman Blondell Reynolds Brown, noted that large school districts around the country already sell ads on schools and buses. She said selling ads here would provide "much-needed revenue" for a district grappling with a $304 million budget shortfall. "So imagine, like in California, a West Philadelphia football field paid for by Nike," she said before the Rules Committee approved her bill.
NEWS
November 23, 2004
THE overheated debate about whether allegations of corruption and fraud should preclude the Philadelphia Housing Authority from naming a new building after the late Ron White is a sad post-script to his life. It's also the wrong debate. White's up-from-poverty story is inspiring. We may never know if he later used his considerable influence illegally, as charged in a federal indictment. We do know that he rose from poverty through hard work, determination and, yes, character.
NEWS
June 22, 2011 | By Tom Canavan, Associated Press
PISCATAWAY, N.J. - The birthplace of college football will get $6.5 million over the next 10 years to put a new name on its football stadium. Rutgers University announced Tuesday that its 54,454-seat stadium would be known as High Point Solutions Stadium. Athletic director Tim Pernetti said the money paid by a Sussex County information technology company will go to the football program so it can stay competitive at the highest level. "The bottom line is, the football program has given us the opportunity to generate these additional dollars," Pernetti said of the team that has gone to bowl games five of the last six years, this past season being the exception.
NEWS
February 5, 2006 | By Susan Snyder INQUIRER STAFF WRITER
More than a year ago, the Philadelphia School District announced it would sell naming rights to the $62 million high school it's building with Microsoft Corp. So far, nobody's biting. Not even a nibble. Only two groups have bought naming rights to two sections of the school. Microsoft will pay $100,000 to name the visitors center, and the city Water Department will contribute $300,000 to sponsor the environmentally sensitive "green roof. " The district hopes to raise nearly $14 million in naming-rights fees before the building opens next school year, selling the rights to name features including individual classrooms, the fitness center, and the arts studio.
NEWS
June 21, 2010
WHAT'S IN A NAME? If you're SEPTA, about $3 million. That's what the transit authority will net from a $5 million deal to change the name of the subway station at Broad and Pattison to "AT&T Station. " If SEPTA approves the deal on Thursday, Pattison Station will be a memory by August. What's also in this name is an irresistible urge to offer other branding possibilities: How about renaming the City Hall for Ballard Spahr, the law firm of choice for so much public work? The Independence Hall stop on the Market-Frankford Line would be a perfect placement for Liberty Mutual or US Airways.
NEWS
September 14, 2004
RE THE plan to build a new Youth Study Center in West Philadelphia and name it after an honorable man like Thurgood Marshall: Why name a building that houses youth who have committed or been charged with crimes after a man who spent his life fighting for civil rights and liberties - basically the opposite of everything the Youth Study Center stands for? And he's not even a home-grown Philadelphian - that also hurts. But here's a solution: Name the boys' side the "Corey Kemp Center" and the girls' side the "Faridah Ali Center.
NEWS
September 6, 2014 | By Paul Nussbaum, Inquirer Staff Writer
Thomas Jefferson University Hospitals will pay $4 million for a five-year deal to put the Jefferson name on SEPTA's Market East commuter rail station in Center City. For an extra $3.4 million, Jefferson can keep the naming rights for an additional four years - a decision it will make at the end of its initial term. SEPTA will get 85 percent of the money, and its New York-based advertising agency, Titan Worldwide, will get 15 percent, officials said. The new Jefferson Station name was unveiled in ceremonies Thursday morning at the 30-year-old subterranean rail hub. Stephen Klasko, president and CEO of Thomas Jefferson University and Jefferson Health System, said the name would raise Jefferson's presence in the region and demonstrate its desire "to provide access to everyone.
NEWS
June 21, 2011 | By Tom Canavan, Associated Press
BEDMINSTER, N.J. - Rutgers University's football stadium is getting a new name. According to a source familiar with the negotiations, Rutgers has reached a deal with High Point Solutions for naming rights. The person spoke on condition of anonymity because the university's athletic department has scheduled a news conference for Tuesday to announce the partnership. High Point is based in Sparta and supplies companies with information-technology hardware and support. The stadium announcement comes nearly a year after the university hired Brooklyn Sports & Entertainment and IMG College to act as agents in making a deal for naming rights.
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