May 23, 2006 |
The Atlantic City Surf have a new name for their diamond, courtesy of a local jeweler. The Surf announced yesterday that Sandcastle Stadium now will be known as Bernie Robbins Stadium. Surf president and CEO Mark Schuster said the deal with Bernie Robbins Fine Jewelry is a critical piece of the Surf's economic future in Atlantic City. "We have found a first-class naming-rights partner who has invested time and money in the Atlantic City and South Jersey communities," said Schuster, adding that the agreement has been approved by the Casino Reinvestment Development Authority.
June 2, 2002 |
Lincoln Financial Field. Get used to it. Say it out loud. It will be the name of the Eagles' new stadium in South Philadelphia, thanks to a 20-year deal between the team and Lincoln Financial Group. The financial services company, which has its corporate headquarters in Center City, will pay $139.6 million to the Eagles for the right to name the new stadium, scheduled to open next summer. Jon A. Boscia, the Pittsburgh-born CEO of Lincoln Financial Group, confirmed the particulars of the deal.
December 5, 2013 |
City Council moved Tuesday on a long-percolating idea to raise money for the School District of Philadelphia - by selling advertising space on district buildings. The chief sponsor of the plan, Councilwoman Blondell Reynolds Brown, noted that large school districts around the country already sell ads on schools and buses. She said selling ads here would provide "much-needed revenue" for a district grappling with a $304 million budget shortfall. "So imagine, like in California, a West Philadelphia football field paid for by Nike," she said before the Rules Committee approved her bill.
November 23, 2004
THE overheated debate about whether allegations of corruption and fraud should preclude the Philadelphia Housing Authority from naming a new building after the late Ron White is a sad post-script to his life. It's also the wrong debate. White's up-from-poverty story is inspiring. We may never know if he later used his considerable influence illegally, as charged in a federal indictment. We do know that he rose from poverty through hard work, determination and, yes, character.
June 22, 2011 |
PISCATAWAY, N.J. - The birthplace of college football will get $6.5 million over the next 10 years to put a new name on its football stadium. Rutgers University announced Tuesday that its 54,454-seat stadium would be known as High Point Solutions Stadium. Athletic director Tim Pernetti said the money paid by a Sussex County information technology company will go to the football program so it can stay competitive at the highest level. "The bottom line is, the football program has given us the opportunity to generate these additional dollars," Pernetti said of the team that has gone to bowl games five of the last six years, this past season being the exception.
February 5, 2006 |
More than a year ago, the Philadelphia School District announced it would sell naming rights to the $62 million high school it's building with Microsoft Corp. So far, nobody's biting. Not even a nibble. Only two groups have bought naming rights to two sections of the school. Microsoft will pay $100,000 to name the visitors center, and the city Water Department will contribute $300,000 to sponsor the environmentally sensitive "green roof. " The district hopes to raise nearly $14 million in naming-rights fees before the building opens next school year, selling the rights to name features including individual classrooms, the fitness center, and the arts studio.
June 21, 2010
WHAT'S IN A NAME? If you're SEPTA, about $3 million. That's what the transit authority will net from a $5 million deal to change the name of the subway station at Broad and Pattison to "AT&T Station. " If SEPTA approves the deal on Thursday, Pattison Station will be a memory by August. What's also in this name is an irresistible urge to offer other branding possibilities: How about renaming the City Hall for Ballard Spahr, the law firm of choice for so much public work? The Independence Hall stop on the Market-Frankford Line would be a perfect placement for Liberty Mutual or US Airways.
September 14, 2004
RE THE plan to build a new Youth Study Center in West Philadelphia and name it after an honorable man like Thurgood Marshall: Why name a building that houses youth who have committed or been charged with crimes after a man who spent his life fighting for civil rights and liberties - basically the opposite of everything the Youth Study Center stands for? And he's not even a home-grown Philadelphian - that also hurts. But here's a solution: Name the boys' side the "Corey Kemp Center" and the girls' side the "Faridah Ali Center.
September 6, 2014 |
Thomas Jefferson University Hospitals will pay $4 million for a five-year deal to put the Jefferson name on SEPTA's Market East commuter rail station in Center City. For an extra $3.4 million, Jefferson can keep the naming rights for an additional four years - a decision it will make at the end of its initial term. SEPTA will get 85 percent of the money, and its New York-based advertising agency, Titan Worldwide, will get 15 percent, officials said. The new Jefferson Station name was unveiled in ceremonies Thursday morning at the 30-year-old subterranean rail hub. Stephen Klasko, president and CEO of Thomas Jefferson University and Jefferson Health System, said the name would raise Jefferson's presence in the region and demonstrate its desire "to provide access to everyone.
June 18, 2010 |
AT&T may soon be on the line - the Broad Street Line. Cash-strapped SEPTA is considering a proposal to sell the naming rights to the southernmost subway stop. AT&T has offered $5 million to change the name of the Pattison station, which serves the Sports Complex in South Philadelphia. What's next, City Hall? (No Fumo jokes, please.) "Most likely not," SEPTA spokesman Richard Maloney said of the City Hall station. "But we would certainly entertain ideas on renaming other stations.