August 6, 2015 |
NBC Sports expects to sell more than $1.1 billion in TV and digital advertising for the 2016 Summer Olympics in Rio de Janeiro, with a top NBC executive saying this week that ad sales are "pacing very similarly" to the record-setting London Games in 2012. NBC has not forecast TV ratings for the Rio de Janeiro Games, and the ratings comparisons could be tough with the London Games, which NBC has called the "most-watched event in U.S. history. " But NBC Sports officials hope to reach an equally large or larger audience - 217 million Americans tuned in to the London Games.
February 3, 2011 |
Comcast Corp.'s 24-hour sports network, Versus, will fall under the direct management of Jon Litner, a former ABC Sports executive who has run Comcast's regional sports networks, and will stay in Philadelphia. Some employees had been concerned that Versus - or even the regional sports networks - might relocate to New York after control of their businesses was taken over by entertainment and news giant NBC Universal Inc. because of the company's joint venture with Comcast. In an announcement Wednesday naming its top executives, NBC Sports said Litner would be president of Versus and SportsNet and would be based here.
September 7, 2001 |
Nothing is official, but former 76ers president Pat Croce is expected to join NBC Sports as a member of its NBA studio show. The hyperkinetic Croce auditioned in New York last week for a spot on The NBA on NBC, an NBC Sports spokesman confirmed yesterday. Croce is just one of "a number" of prospects who have auditioned, the spokesman said. "We will make our talent announcements in due course. " The NBA on NBC airs before games and during halftime. Last season's lineup featured Ahmad Rashad as host, with ex-Phoenix Suns star Kevin Johnson, former Golden State Warriors coach P.J. Carlesimo, and New York Post reporter Peter Vecsey as regulars.
January 20, 1994 |
NBC Sports is negotiating with representatives of John Madden, hoping to bring the big man to the network as its No. 1 NFL analyst. The Where-Will-Madden-Go rumor mill was again in high gear yesterday with speculation the CBS analyst already had cut a deal with NBC. But industry sources said no deal had been agreed on and the Madden talks with NBC are ongoing. NBC Sports spokesman Ed Markey would only say: "Everyone will agree that John Madden is a one-of-a-kind broadcaster.
February 5, 2012 |
NBC Sports, now owned by Comcast Corp., has sold a record $250 million in advertising for Sunday's Super Bowl game and is hoping that audience spillover from the big game will boost two prime-time shows, The Voice and Smash . The best scenario for NBC would be a nail-biter Super Bowl that draws a big audience, delivering for sponsors who shelled out an average $3.5 million for 30 seconds of airtime. Experts say more than 100 million homes could tune in. "They will do very well with the Super Bowl.
October 20, 1997 |
Oops. That's the reaction from the top NBC Sports executive to negative comments made by Don Ohlmeyer, president of NBC's West Coast division, about the World Series. The series happens to be on NBC. Ohlmeyer said Friday he hoped the World Series would be over in four straight so NBC's powerhouse Thursday night lineup featuring "Seinfeld" and "E.R. " wouldn't be preempted. He was undoubtedly doing cartwheels after Cleveland defeated host Florida last night, 6-1, evening the series at 1-1 and guaranteeing there will be a Game 5 Thursday.
November 22, 1989 |
CBS retained rights to the NCAA basketball tournament by agreeing to a seven-year, $1 billion contract yesterday. The network said it would provide over-the-air coverage of every tournament game, eliminating cable television involvement in the NCAA's biggest event. The NCAA's huge television contract followed a trend toward such accords this year, as CBS and NBC jockey for the rights to major sports events in the 1990s. Early this year, major-league baseball signed contracts with CBS and ESPN that guarantee the sport $1.5 billion over the next four years - an increase of about 60 percent.
July 16, 1991 |
The first NBA players ever to compete for the United States Olympic basketball team will be named on a live NBC Sports special presentation on Saturday, Sept. 21. Bob Costas, host of NBC's "NBA Showtime," and Marv Albert, play-by-play announcer for the NBA on NBC, will co-host the program. The decision to use pros is for the 1992 Summer Games only and will be reviewed after the Olympics. College players for the team will be selected after the NCAA season. Olympic assistant Mike Krzyzewski said that Magic Johnson, David Robinson and Karl Malone could be among the NBA players on the Olympic team.
May 18, 1988 |
As the Summer Olympics approach, NBC Sports officials are sweating out the latest glitches to pop up, ones involving the schedule and their star host. The games are scheduled for Seoul, South Korea, from Sept. 17 to Oct. 2, and South Korean opposition leaders, flexing their new political muscle following a strong showing in National Assembly elections last month, have just called on the government to repeal daylight-saving time, which took effect May 8. The shift to DST puts the country 14 hours ahead of the United States (Eastern time)
May 14, 2012 |
London, ho! Two Philadelphia-based companies will be seeking gold-medal performances at the Summer Olympics: food vendor Aramark and media giant Comcast Corp., whose NBC Sports division holds the U.S. broadcast rights. Officials from both companies spoke last week about the Games, scheduled for July 27 through Aug. 12, at a meeting hosted by the British American Business Council of Greater Philadelphia at the Cira Centre. It kicked off the fanfare for the global event, which Nick McInnes, a deputy consul-general with the British Consulate, said could generate $35 billion in economic activity.