January 24, 2001 |
When an estimated 130 million viewers gather in front of the television to watch the Super Bowl on Sunday, many in the audience will be as interested in the the flashy advertisements as in the football game. As TV's most-watched event, the Super Bowl is advertising's premier showcase - and sponsorship this year reflects the changing economy. Gone is the deluge of dot-com companies that paid an average $2.2 million, and as much as $3 million, for a 30-second spot last year in Atlanta.
April 14, 2000 |
PepsiCo Inc. has a new Pepsi Challenge. The company relaunched its classic advertising campaign this year. But unlike the late 1970s, when the ads were introduced, the company's primary goal is not to take market share from arch-rival Coke. This time, it is to earn dollars on the New York Stock Exchange. Roger Enrico, PepsiCo's chairman and chief executive officer, has spent the last three years reorganizing the company to focus more on snack foods than on its traditional soft drinks.
September 19, 1995 |
While parents collected their youngsters at the Evergreen Child Development Center, Gregg Lachewitz, breadwinner, father and construction worker, conferred in a corner with director Donna B. Snyder. "I just had a down week last week," he said later to a visitor while sitting in a munchkin-size chair and bouncing 2 3/4-year-old Michael Lachewitz on his knee. Because of that, Lachewitz, 32, was short on the weekly tuition he pays for child-care at the center in Buckingham Township, Bucks County.
August 27, 1995 |
It would appear as if the Central Bucks School District - all too often the Cinderella, slave to a wicked budget - has a fairy godmother. For the last couple of months, the school board has been debating what it should do about the rapidly deteriorating War Memorial athletic field at CB West, which both high schools use for soccer and football. Some want to build a stadium for CB East so that the amount of play on the War Memorial field would decrease. Quick as a pumpkin can turn into a crystalline carriage, the district could have $10,000 to put toward a new CB East stadium.
February 15, 1994 |
Mike Stoogenke is a mapmaker. He's not a cartographer, although certainly atlases and topographic maps might reflect his work. He is a founder and manager of GeoSource, now a division of Galson Technical Services, which stands at the junction where maps meet databases on the emerging information superhighway. Stoogenke's maps appear on computer screens. And they're dynamic instead of static, since the information that clients feed his software alters the landscape instantly.
November 15, 1993 |
PepsiCo Inc. ended its record-setting, nine-year sponsorship of Michael Jackson after the pop superstar canceled his world tour, a spokesman for the soft-drink giant said yesterday. Spokesman Gary Hemphill yesterday said the company had been scheduled to end the sponsorship deal once the tour was completed, "so we no longer have a relationship. " PepsiCo's sponsorship of Jackson dates back to 1984 when it supported "The Victory Tour," which reunited the singer with his brothers from the former Jackson Five.
January 17, 1992 |
Frito-Lay Inc. said yesterday that it was closing its meat-snack plant in Bensalem as part of the company's effort to become more competitive. The plant, which employs about 70 workers, has made dried-beef snacks under the Rustler's Roundup brand name. Frito-Lay said the plant was too small and lacked space for expansion. The Bensalem plant is to be closed within 90 days. After that, the snacks will be made under contract at the Folcroft plant of GoodMark Foods Inc. GoodMark, which makes such meat snacks as Slim Jims, said the additional business from Frito-Lay was not likely to require expansion at the Folcroft plant.
October 31, 1991 |
Oxford Borough has received verbal approval from HUD for a pivotal federal grant to help the town attract a $40 million investment from UB Foods U.S. for a new snack plant. The $700,000 grant was approved three years ago under a now defunct Urban Development Action Grant (UDAG) program. Borough Manager Michael H. Morris said Oxford had applied for the grant to help pay for new roads and sewer and water lines for a Pepsico bottling plant. UB Foods announced earlier this month that it would buy the 125,000-square- foot Pepsico plant, empty for three years.
October 25, 1989 |
Thieves netted nearly $40,000 in cash in two separate robberies last week in the Far Northeast. On Oct. 17, police said an employee of PepsiCo Inc., Roosevelt Boulevard and Comly Road, reported that he was robbed of $35,000 by someone who sprayed him in the face with Mace and then knocked him unconscious. The second robbery, police said, occurred the next day at the Bugle Boy store at Franklin Mills mall, 12123 Knights Rd. A man wearing a Santa Claus mask robbed an employee of the clothing store of $3,915, police said.
September 10, 1989 |
Negotiations are under way between a Texas-based commercial roofing firm, the Borough of Oxford and Pepsico Inc. for the nearly completed building owned by Pepsico in Oxford. "We are keenly interested in the facility," said James B. Poynter on Thursday. Poynter, executive vice president of U.S. Intec, which has headquarters in Port Arthur, Texas, said company officers met last week with state environmental officials as well as Oxford officials. "We are in the initial process of determining if our needs and the community's needs can converge in a happy fashion," he said.