November 10, 2012 |
The swirl of post-election analysis has begun to settle, and it's clear: Social media were pivotal in the presidential election of 2012. Never have they played such a broad, deep role. And they're here to stay. The Romney camp did very well, to be sure - but the Obama camp confounded the smart money and largely, if not fully, repeated the social media-based ground game of 2008, to leave the Romney camp beaten, amazed, and dismayed. Recall the dizzying 2008 debut of the Obama social media machine.
July 9, 2013 |
SANFORD, Fla. - Trayvon Martin's fatal shooting garnered worldwide attention when the man who fatally shot him wasn't arrested for weeks - a backlash fueled largely by social media. Now, social-media sites such as Twitter and Facebook have permeated George Zimmerman's trial both inside and outside the courtroom. A witness who testified via Skype was inundated with calls from other users on the Internet-based phone service, and a defense attorney was tripped up by a photo his daughter posted on Instagram.
February 26, 2014 |
Like most big events, the Sochi Winter Olympics was two sets of events in one: the actual Games (curling, hockey, the highly puzzling biathlon) and what social media made of them. Failed rings! Fashion uprisings! Mammalian hoaxes! The fastest-growing (and most hopeless) petition in Change.org history! Over on TV, the Games were great for NBC. Prime-time viewership averaged 22.1 million through Friday. U.S. teams had a bad last weekend, so viewership faded, but it should still land between the 2010 Vancouver Games (24.4 million)
February 22, 2012 |
By day, director of business development Ryan Derfler oversees 50 men and women who guide trolley, walking, and train tours for the Philadelphia Mural Arts Program. During off hours, Derfler works as a model. Blessed with classically handsome looks, Derfler's portfolio caught the notice of Center City's Reinhard Agency five years ago. He's been snapped donning Calvin Klein clothes, climbing an extension ladder, and biking with Sidi shoes. Nowadays, his resume is bulging with stints paying from $150 to $1,000.
November 15, 2011 |
PISCATAWAY, N.J. - The parents of a Rutgers University student who committed suicide last year returned to the school Monday for an academic symposium on the benefits and perils of social media for teens and young adults. It was the first time Joseph and Jane Clementi had visited Rutgers' main campus since last year, when their son, freshman Tyler Clementi, 18, killed himself days after his roommate allegedly used a webcam to spy on his intimate encounter with another man. The tragedy touched off a national conversation on the bullying often faced by young gays and lesbians.
July 12, 2011 |
The ink on Philadelphia rapper Meek Mill's deal with Rick Ross' record label is only five months old. But the 24-year-old master of the mix tape already has a massive audience with nearly 200,000 Twitter followers and a slew of popular YouTube videos, some of which have more than half a million hits. And even though Meek isn't nearly as famous as Jay-Z, or even 50 Cent, he was able to debut a line of men's activewear at Villa last week. Meek's lyrics may be pretty hard-core, even violent, but his fashion sense is skateboarder friendly.
March 16, 2012 |
It was a leaderless movement that waged war via new media. It got big people to back down and mighty corporations to change their ways. Stoked by the blogosphere and social media, the public outcry against talk-show host Rush Limbaugh may have helped spur an exodus of sponsors from his show, both nationally and locally. As of Friday, about 30 sponsors, including AOL, Sears, and Allstate Insurance, said they had pulled out. Locally, Penn Medicine, which had an ad on Limbaugh's show on WPHT (1210 AM)
April 6, 2013 |
Gone are the days of just buttons and banners for politicians to reach their constituents. Welcome to the new political arena full of commercials, blog posts, and hundreds of tweets. Through social media, politicians are now able to constantly display their message through endless commercials, see direct responses to their actions via Facebook or Twitter, and connect with a single person at the push of a button. As State Sen. Andy Dinniman (D., Chester) introduced legislation last year that would strengthen Pennsylvania's animal cruelty laws, his camp was overwhelmed with positive feedback from the animal-loving community.
September 5, 2013 |
First there was the selfie. Those were the self-shot, self-portraits posted on social media that - inadvertently? - invited the world to dish out the compliments. It was the image of your best self being candid and cute, and it fit nicely with the bazillions of other carefully curated pictures you posted online of you with your good-looking boyfriend, your marathon trainer, your enviable house, your adorable dog, your BFFs. Yet in a what's-your-status world filled with overwhelming pressure to look camera-ready at all times, it can be liberating to drop the facade and laugh at society's obsession with the exterior.
October 13, 2013 |
Normally two islands in a sea of social media, the Philadelphia Orchestra and Opera Philadelphia have had recent audience triumphs radically revising old notions that Twitter and other social media work only for young millennials. On Oct. 2, the Philadelphia Orchestra played to a full Verizon Hall on six hours' notice, aided by social media, after a prestigious visiting engagement at Carnegie Hall was abruptly canceled. The strategy: Massive contacts via e-mail, Facebook, and Twitter.