December 27, 2013 |
This is the year the social medium stopped being new and took its well-established place as an information source and cultural force - and farce. Not new anymore. Facebook, which turns 10, sort of, in February (when undergrad Mark Zuckerberg and pals launched Thefacebook.com at Harvard), is now a billion users strong. Its gewgaw, Instagram, the beautiful images-and-video site, passed 150 million in September. Meantime, Twitter is now big biz. At an estimated 462 million users in January, Twitter zapped past 500 million by June and now entertains an estimated 557 million registered users.
July 23, 2012 |
Score a big one for social media. When plans to merge secular Abington Memorial Hospital with Catholic Holy Redeemer Health System collapsed Wednesday, many credited a social-media blitz. Citizen activists, who objected to the merger for various reasons, chief among them the possibility that it might curtail doctors' ability to provide abortions. organized meetings via e-mail, battered news outlets with information, hailed e-messages on doctors and administrators, fired salvos of Twitter tweets, and ran an incredibly potent Facebook page and Change.org petition.
September 5, 2013 |
First there was the selfie. Those were the self-shot, self-portraits posted on social media that - inadvertently? - invited the world to dish out the compliments. It was the image of your best self being candid and cute, and it fit nicely with the bazillions of other carefully curated pictures you posted online of you with your good-looking boyfriend, your marathon trainer, your enviable house, your adorable dog, your BFFs. Yet in a what's-your-status world filled with overwhelming pressure to look camera-ready at all times, it can be liberating to drop the facade and laugh at society's obsession with the exterior.
April 25, 2013 |
WALNUT CREEK, Calif. - If you can stand straight with your knees together and see a space between your upper thighs, you have what thousands of teenage girls are willing to starve themselves for. The thigh gap, as it is known, is a small space with a huge following on social media. You can follow supermodel Cara Delevingne's thigh gap on Twitter or peruse thousands of thigh gaps on Tumblr with images of ultrathin women in bikinis, hiked-up skirts, and lingerie, all baring thighs so thin they don't touch.
April 6, 2013 |
It's junior year and Ellie Likos is ready to start the college process. The first step: changing her name on Facebook. Since the explosion of social media just a few years ago, colleges across the country have increasingly used them to scrutinize applicants. To avoid being found on Facebook by admissions officers, it is typical for high school seniors to change the last names on their accounts. "I don't have anything that I would want to hide, but I am still going to change my name [on Facebook]
March 25, 2015 |
Tweeting and Facebooking with Comcast Corp. will get easier. The cable giant said Monday that it will triple its social-media employees to 60 by this summer as part of its flagging customer-service operations. Social-media employees respond to questions or concerns on Twitter, Facebook, and Comcast support forums. The hiring will be done in Philadelphia and Denver by this summer. "Wherever our customers are asking questions, that's where we want to be," Comcast spokeswoman Kate Finn said.
August 3, 2012 |
The firefighters union's got their pants all in a tweet after the Nutter administration issued rules for firefighters' use of Twitter, Facebook and other social media websites this week. Fire Commissioner Lloyd Ayers issued a three-page memo Wednesday detailing social media guidelines that prohibit employees from using city property for social media while on duty, prohibit any comments or images about patients, racial slurs, any other defamatory comments and anything that may affect the efficiency or effective operation of the department.
January 31, 2013 |
LeSean McCoy deleted the Twitter account he used to attack the mother of his child over the weekend. That was considerate of him. Unfortunately, he can't come around and scrub all of our memories, one by one. So we can't pretend we don't know way too much about McCoy, his character, and his personal life. You may feel that this whole thing is nobody's business and so shouldn't be the subject of a column. I would counter that it's the subject of a column only because McCoy inflicted his ugly personal business on the rest of us. When a college football player was very nice to a woman who didn't exist, it became the biggest story in the country.
July 30, 2012 |
As recently as five years ago, businesses small and large and nonprofits still seemed puzzled by the value of social-media platforms, then derided as a what-I-had-for-lunch frivolity. Even now, they struggle to quantify exactly what impact their investments in social media and Web content produce for their bottom lines. But the strategy is as much defensive as offensive, as it grows increasingly clear that companies with no digital presence are becoming invisible to many consumers.
August 13, 2015 |
Twitter, Facebook, Instagram - the trinity of social media - have changed the way public relations professionals do business. Where once they worked mostly to get their clients in print, more PR professionals now are needed to curate a company's Web content, devise online campaigns, and develop strategies to deal with complaints and maintain corporate reputations. "The advent and continual evolution of social media has made PR even more critical to organizations," said Kate Shields, president of Vault Communications in Plymouth Meeting.