CollectionsTarget Audience
IN THE NEWS

Target Audience

FEATURED ARTICLES
NEWS
May 29, 2010
Sex and the City 2 A flute of champagne on a runaway train - bubbly, giddy-making, and all over the place. Overlong and overdressed, but its target audience will find its "girls just want to have friends" message hard to resist. R Iron Man 2 At least two too many villains hounding Our Hero, but Robert Downey Jr. carries the day with his self-mocking color commentary on Tony "Iron Man" Stark's action, in and out of the superhero suit. With Gwyneth Paltrow, Scarlett Johansson, and Mickey Rourke.
ENTERTAINMENT
June 2, 2010
  Starting Sunday, Animal Planet will inherit the Discovery Channel's series, "Life," the Oprah Winfrey-narrated documentary series featuring amazing close-up photography of nature. After Sunday's premiere, Animal Planet will continue to air "Life" from 8-10 p.m. Sundays, ending with a marathon of all 11 episodes on July 4.   'Fellas' reunion   To celebrate the 20th anniversary of "Goodfellas," Spike TV is bringing together two of the films stars, Robert De Niro and Ray Liotta, at the network's fourth annual "Guy's Choice" awards.
NEWS
March 20, 2012
Mike Silverstein, 85, a founder of Nina Footwear, a women's shoe company that grew from a SoHo loft to an international concern selling around 10 million pairs of shoes a year, died March 12 in Manhattan. Mr. Silverstein founded Nina in 1953 with his brother Stanley, naming the company after Stanley's first-born daughter and working out of a factory on Prince Street. Their first creation was a fashion clog, which proved popular with the company's target audience, women ages 18 to 30 looking for stylish but affordable footwear.
SPORTS
September 21, 2003 | By Mike Jensen INQUIRER STAFF WRITER
The girls from the under-13 FC Bucks soccer club, based in Richboro, were at Lincoln Financial Field at 7 a.m. yesterday to rehearse carrying national flags out on the field during pregame ceremonies for the opening day of the Women's World Cup. "It was boring," one of them said of waiting around five hours for the games to start, but definitely worth it to walk on the field with Norway and France. Winners of two straight state titles, FC Bucks players are into their sport. Ask them about the WUSA folding up its tent last week, and these players will tell you: They're mad. "It's stupid," said 13-year-old Alysha Mallon, who said she once met Mia Hamm at a Charge game and got an autograph and a wave from the sport's icon.
SPORTS
November 3, 2000 | THE INQUIRER STAFF
The Philadelphia franchise in the Women's United Soccer Association will be known as the Charge and will play its home games at Villanova Stadium, the league officially announced yesterday at a news conference in New York. The Charge added two international players to its roster in the allocation draft - English forward Kelly Smith, who played at Seton Hall, and German defender Doris Fitschen. They join the three previously allocated players - midfielder Lorrie Fair, goalkeeper Saskia Webber and forward Mandy Clemens.
SPORTS
April 4, 2000 | By Phil Sheridan, INQUIRER STAFF WRITER
It can't be good when the coach of the women's national champions apologizes for the way his team won. Connecticut's Geno Auriemma did just that Sunday night after his team blew out Tennessee, 71-52. Auriemma didn't apologize to the Volunteers or their fans. He apologized to ESPN, the network that televised the game. "Tell Geno we held up several of his checks for back expenses from [doing analyst work]," cracked Len DeLuca, ESPN's senior vice president for program development.
ENTERTAINMENT
April 29, 2011 | By Christy Lemire, Associated Press
It's not just the prom, it's Disney's Prom . So no one smokes, no one sneaks in peach schnapps in a flask, and no one - that's right, no one - gets lucky in the back of a limo. This is all about that magical night when everyone gets together, regardless of the social hierarchy that has been firmly in place for four years, and dreams come true. Wholesome, earnest dreams for wholesome, earnest kids - except for the resident bad boy, that is. But, naturally, he'll turn out to have a heart of gold.
ENTERTAINMENT
April 29, 2011 | By CHRISTY LEMIRE, Associated Press
It's not just prom, it's Disney's "Prom. " And so no one smokes, no one sneaks in peach schnapps in a flask and no one - that's right, no one - gets lucky in the back of a limo. This is all about that magical night when everyone gets together, regardless of the social hierarchy that had been firmly in place for the past four years, and dreams come true. Wholesome, earnest dreams for wholesome, earnest kids - except for the resident bad boy, that is. But naturally, he'll turn out to have a heart of gold.
SPORTS
April 22, 1999 | By Mike Jensen, INQUIRER STAFF WRITER
When the head of the Women's World Cup began to draw up her marketing plan for this summer's tournament, she wrote down Soccer Mom as a prime target audience. "But what we've found is that it's the father who is really enthusiastic," Marla Messing, president of the Women's World Cup organizing committee, said yesterday. "I think they see it as a way to bond with their daughter. " The real target audience for the World Cup is those youth players who usually know a lot more than their parents about Mia Hamm and the rest of the U.S. women's team, which won the gold medal at the 1996 Olympics and is considered the favorite in the 16-nation field.
NEWS
July 24, 1993 | by Jami Bernard, New York Daily News
Disney's "Snow White and the Seven Dwarfs" is back in theaters - as it has been every few years since it was made in 1937 - just in time to mess up a new generation of little girls. What could be so subversive in this charmingly rendered animated fable? Is it the theme of rivalry between daughter and evil stepmother? Is it the anxiety over eating nonorganically grown apples? No - it's that darn song, "Someday My Prince Will Come," eminently hummable, ennobling the virtues of passivity and pre-determined happy endings.
1 | 2 | 3 | 4 | 5 | Next »
ARTICLES BY DATE
ENTERTAINMENT
August 8, 2012 | By David Patrick Stearns, Inquirer Music Critic
Heavy breathing is not unusual in Thomas Tallis' 16th-century motet Spem in alium , written for 40 voices that unfold in expanding vocal vistas that stretch as far as the ear can hear. But who would have thought the piece would reach a huge new audience through its association with sadomasochistic sex in the best-selling book Fifty Shades of Grey (Random House, $15.98) by the English author E.L. James? Its heroine is handcuffed to a bed while her control-freak boyfriend torments her with mounting sexual anticipation.
NEWS
July 15, 2012 | By David Patrick Stearns
ASBURY PARK, N.J. — Opera is hardly a component of most seaside resorts, but it has been one for this Shore town in the past — and it will be again. This month, Opera New Jersey expands its two-production season from Princeton's McCarter Theater to Asbury Park's larger Paramount Theatre in a move that won't even be a stretch: Any stage facilities needed for HMS Pinafore on July 27 and Il Trovatore on July 29 already are here — though they often date back to the building's late-1920s construction.
NEWS
March 20, 2012
Mike Silverstein, 85, a founder of Nina Footwear, a women's shoe company that grew from a SoHo loft to an international concern selling around 10 million pairs of shoes a year, died March 12 in Manhattan. Mr. Silverstein founded Nina in 1953 with his brother Stanley, naming the company after Stanley's first-born daughter and working out of a factory on Prince Street. Their first creation was a fashion clog, which proved popular with the company's target audience, women ages 18 to 30 looking for stylish but affordable footwear.
ENTERTAINMENT
April 29, 2011 | By Christy Lemire, Associated Press
It's not just the prom, it's Disney's Prom . So no one smokes, no one sneaks in peach schnapps in a flask, and no one - that's right, no one - gets lucky in the back of a limo. This is all about that magical night when everyone gets together, regardless of the social hierarchy that has been firmly in place for four years, and dreams come true. Wholesome, earnest dreams for wholesome, earnest kids - except for the resident bad boy, that is. But, naturally, he'll turn out to have a heart of gold.
ENTERTAINMENT
April 29, 2011 | By CHRISTY LEMIRE, Associated Press
It's not just prom, it's Disney's "Prom. " And so no one smokes, no one sneaks in peach schnapps in a flask and no one - that's right, no one - gets lucky in the back of a limo. This is all about that magical night when everyone gets together, regardless of the social hierarchy that had been firmly in place for the past four years, and dreams come true. Wholesome, earnest dreams for wholesome, earnest kids - except for the resident bad boy, that is. But naturally, he'll turn out to have a heart of gold.
NEWS
August 4, 2010 | By Jonathan Storm, Inquirer Columnist
Inquirer television critic Jonathan Storm is reporting this week from the television critics' press tour in Beverly Hills. These items originally appeared in his blog, "Eye of the Storm," at Justified hits the FX bull's-eyes - however many of them there might be. "It's hard to hit both targets," FX chief John Landgraf told TV critics Tuesday morning at their summer meeting - and then listed three. "We're always trying to make very commercial, very entertaining, very popular shows," he said.
ENTERTAINMENT
June 2, 2010
  Starting Sunday, Animal Planet will inherit the Discovery Channel's series, "Life," the Oprah Winfrey-narrated documentary series featuring amazing close-up photography of nature. After Sunday's premiere, Animal Planet will continue to air "Life" from 8-10 p.m. Sundays, ending with a marathon of all 11 episodes on July 4.   'Fellas' reunion   To celebrate the 20th anniversary of "Goodfellas," Spike TV is bringing together two of the films stars, Robert De Niro and Ray Liotta, at the network's fourth annual "Guy's Choice" awards.
NEWS
May 29, 2010
Sex and the City 2 A flute of champagne on a runaway train - bubbly, giddy-making, and all over the place. Overlong and overdressed, but its target audience will find its "girls just want to have friends" message hard to resist. R Iron Man 2 At least two too many villains hounding Our Hero, but Robert Downey Jr. carries the day with his self-mocking color commentary on Tony "Iron Man" Stark's action, in and out of the superhero suit. With Gwyneth Paltrow, Scarlett Johansson, and Mickey Rourke.
ENTERTAINMENT
June 30, 2009 | By JONATHAN TAKIFF, takiffj@phillynews.com 215-854-5960
Watching the video discs of two new DVD/CD concert packs drove home the point how "targeted" (or divisive) musical performers have become in the post- Michael-Jackson age. A GUY THING: Whenever the film director shifts from the Paris stage to audience reaction shots in Bjork 's "Voltaic: The Volta Tour" (Nonesuch, B) , the view shows a sea of guys. This quirky, global pop diva's screechy, incantational vocals and halting, "Bjorklish" ruminations - here revved up with scorching synthesizers and pounding percussion, an all-female brass ensemble and florid tribal costuming and dancing - add up to a heavy, disorienting assault to the senses.
BUSINESS
October 1, 2004 | By Akweli Parker INQUIRER STAFF WRITER
Turn on BET or one of the MTVs, and displays of conspicuous consumption abound - jewel-encrusted rappers brag about their wealth, celebrities show off luxury homes on shows such as MTV Cribs, and athletes tool about in dwelling-size SUVs. For the target audience - young people, particularly African Americans - the idea is that they, too, should be enjoying the bling-bling lifestyle, even if they are living on a so-so income. The National Urban League Young Professionals is trying to reeducate them with more sensible financial strategies.
1 | 2 | 3 | Next »
|
|
|
|
|