October 21, 2009 |
The grand ballroom at the Capital Hilton glowed neon purple, and Idol-er David Archuleta's "Crush" pulsed from giant speakers. Less than a mile from the White House, the First National Tween Girl Summit - yes, summit - was under way. The event was part serious confab, part sparkly hearts and butterflies - just like its audience. That would be those conflicted wannabe teens (but not quite there yet) - the 8- to 12-year-olds known as tweens. On this recent Saturday, 250 girls came from across the country, including the Philadelphia region, to speak out on issues that mattered most to them.
August 19, 2000 |
Your children of middle-school age are finished with summer camp and they're bored! Bored! Bored! How can you end the whining and keep them from sitting mindlessly in front of the television set until school starts? Give them a book. Better yet, buy the first book in the "Series of Unfortunate Events" and just set it on the breakfast table. Let them discover it. Let's face it; even counting Harry Potter, there's a dearth of good books for children in middle school. But this series of five books and counting is custom-made for the age. Written with tongue planted firmly in cheek, the books feature bright, inventive kids who are smarter than every adult they encounter.
December 22, 2005 |
En route to dressing room, Lily Feingold and Brittany Garrison, both 11, barely glanced at the nearly nude mannequin in her red tasseled bra and high-cut panties at Victoria's Secret - one of their favorite stores. "We don't use that," Brittany said, nodding toward the bra. Neither Lily nor Brittany would have much use for any of Victoria Secret's bras, actually. "They're still outwardly mobile," joked Lily's mother, Suzanne Bonsall Feingold. Marketing experts call Lily and Brittany's yearnings "aspirational," and that aspiration may explain why the girls and many of their friends are regular Victoria's Secret customers, despite their tender age. The company says it is absolutely not marketing to this young a customer.
June 18, 2006 |
The teen years are notoriously turbulent, rife with stresses real and imagined. But at least you get more interesting television than your younger siblings do, as two new cable series demonstrate. Falcon Beach (Mondays at 9 p.m. on ABC Family) features a bevy of young adults at a summer resort in New England who are dealing with romance, jealousy, beach parties, wigged-out parents, local cops - the whole soapy broth. Beyond the Break (Fridays at 8 p.m. on the N channel) focuses on four young women, aspiring pro surfers who live in a communal house in Oahu with a salty surfing vet (David Chokachi of Baywatch)
March 21, 2004 |
Deodorant, body wash, shampoo and hair gel, made especially for tween and teen boys, ages 9 to 16. Gimmick merchandising or societal need? A good question, depending on which side of the boys' grooming issue you stand. (Or, on how far from the boys you are standing.) "It would be a definite for them," Carrie Ford of Frankford said of her three boys, ages 8, 9 and 15. "They wouldn't have to tell their friends they put on baby powder. They don't like saying Suave. " Which may be auspicious news for Procter & Gamble, which has just launched OT, a line of grooming products for young men. Very young men. In the world of beauty, men's products barely register - $60 million out of $2 billion in high-end skin-care sales in department stores last year, according to New York-based NPD Market Research.
May 14, 2006 |
Miley Cyrus has just left the dentist's office. The verdict: The 13-year-old needs braces. A very Hollywood compromise is reached: Attaching the buttresses to the inside of her teeth. The thing is, Cyrus has a lot of face time as the title character in the Disney Channel's latest kid sensation, Hannah Montana. The March debut drew 5.4 million viewers, the most ever for an original series on the channel. Last month, it was the third-highest rated show on television among tween girls (9-14 year olds)
January 12, 2006 |
At 12, Jay Schaeffer of Gladwyn is on the circuit - so he has the ear of the top chefs at Philadelphia's Four Seasons hotel. Every weekend since September, Jay has attended a formal luncheon or dinner celebrating a bar or bat mitzvah - a Jewish coming-of-age ceremony - and he knows what kids his age want to eat at parties where parents are plunking down upward of $25,000: Filet mignon. He'll make do with skewered shrimp or a build-your-own quesadilla station, but please, no more chicken fingers.
July 11, 2007 |
If you produce a television movie with the humble title High School Musical and, lo and behold, the show turns out to be a monster hit, it makes sense to transform the movie into a musical for high schools. And community centers. And camps. And middle schools (especially middle schools, where everyone wants to be in high school). And on professional stages in 60 cities, including Philadelphia. Tonight, as any area 11-year-old girl can tell you, Disney's High School Musical - that's the official name of the stage production - opens at the Academy of Music for 16 shows through July 22, the second stop on the national tour.
May 9, 2003 |
Is room decor the next hot thing for teens and tweens? For sure, they won't stop flocking to the malls or instant-messaging any time soon. But new furnishings and TV shows on room makeovers that reflect their style and interests are targeting them big time. These entries are filling an emerging niche in the market "and . . . could gain a lot of momentum," said Greg Livingston of the Cincinnati youth-marketing firm WonderGroup. "We've seen that in the food category, where ketchup that was green in a bottle shaped for kids grew the category.
September 14, 2000 |
In the weeks leading to the May 9 release of Hanson's This Time Around, the recording industry assessed the trio's elaborate marketing campaign with a mixture of respect and skepticism. Every detail needed to repeat the success of the brothers' 1997 smash Middle of Nowhere appeared to be in place. There were Hanson cover stories in several teen magazines and prominent features in others. Radio stations were running myriad contests. TV appearances were slotted on The Rosie O'Donnell Show, Late Show With David Letterman, MTV's Total Request Live, and CNN's Showbiz Today.