March 31, 1986 |
Besides showing you where to shop, last year's Philadelphia yellow pages showed you how to get around on mass transit and how to find zip codes. In this year's book, released this month by Bell Telephone Co. of Pennsylvania, you'll also find that selecting Section 258 at Veterans Stadium will get you a 50-yard-line seat at Philadelphia Eagles games, that the city's population was 1.5 million at the turn of the century and that the Great Teddy Bear Rally is scheduled for June at the Philadelphia Zoo. Welcome to the new world of phone-book competition.
October 2, 1989 |
Competition for Yellow Pages readers and advertisers has increased since the days when comic actor Martin Mull was the star of a series of lighthearted ads for Bell Atlantic Corp.'s Yellow Pages directories. So the Philadelphia telecommunications company last year turned to a new theme: the Yellow Pages as matchmaker between business and customer. Now, the phone company has turned to the resonant voice and commanding presence of actor James Earl Jones to present that theme. Neither Bell Atlantic nor its Philadelphia ad agency, Lewis Gilman & Kynett, would reveal the cost of the new television and radio campaign.
November 1, 1987 |
If the marketing executives for the Donnelley Directories have their way, South Jersey residents' fingers will soon be talking instead of walking across the yellow pages. "We realized that what was missing all these years was the opportunity to make information in the yellow pages as up-to-date and timely as possible," said Dennis Murphy, assistant vice president of marketing and advertising for Donnelley, about the company's "talking yellow pages," now being test- marketed in the Philadelphia area and projected to become available in South Jersey sometime next year.
February 20, 1992 |
A unit of Nynex Corp., the New York-area phone company, said yesterday that customers could now search electronic yellow pages with personal computers connected to phone lines - a symbolically important first step toward services that may someday be available to all telephone customers. The service is the first on-line information product offered by any of the regional Bell telephone companies since a federal appeals court ruled in the fall that phone companies could get into this line of business.
July 12, 2001 |
Malcolm W. McDonald, 80, a longtime president of the National Telephone Directory in New Jersey, died Monday at his home in Haddonfield. He had lived in Delray Beach, Fla., for about the last 20 years, and had had a home in Haddonfield since the early 1960s. He was born and reared in Dedham, Mass. Mr. McDonald retired in 1984 after serving as president for 20 years. He started as a sales trainee in 1948 with the Von Hoffman Corp., which was the original firm producing the directory, called the Yellow Pages.
January 6, 2011 |
Thwummp! Was that a sonic boom? Or just another phone directory - bigger than a doorstop, heavier than a hard drive - landing on your front steps? It's a sound people will be hearing less this year. The icon known as the residential phone directory is going away. More and more, only people who ask for them will get them. It's partly about waste. Not to mention the digital crowd's who-needs-it-anyway attitude. Internet directories - with online ops and apps - are proliferating.
July 3, 1986 |
Donnelley Directory recently published a yellow pages book in Orlando, Fla., and it quickly became the victim of a massive rip-off - people immediately began ripping the directory's glossy, colorful street map out of books that were kept in public places. The case of the purloined maps brings a smile to the face of Donnelley vice president Gary D. Reeves, who is overseeing his company's debut as a yellow pages publisher in Pennsylvania. It demonstrated the directory's value, says Reeves.
May 6, 1987 |
Yellow-page directory publishers are paying to get your fingers to walk through their pages. Both Bell of Pennsylvania and arch-rival Donnelley Directory have joined a trend toward using sweepstakes as a marketing tool, giving away cash and prizes worth thousands of dollars. "The main reason we're doing it is to encourage people to keep our book and use our book. We're in a very competitive marketplace today," said Michael F. Kurdziel, a manager of sales operations and customer services for Bell's yellow pages.
March 25, 1987 |
Mounting telephone book competition might be enough to keep even Clark Kent's super powers from finding enough elbow room in a phone booth the next time he needs to change his clothes. Donnelley Directory, which is competing with Bell of Pennsylvania's yellow pages, wants consumers to have the choice of using two classified directories in Bell phone booths. But Bell won't allow Donnelley's books in its booths. So Donnelley has gone to the state Public Utility Commission for either permission to put its books in Bell's booths or an order that would ban all yellow pages from the phone booths.
June 11, 1990 |
BREAST IMPLANTS Forget silicone. Peanut-oil-filled implants could mean safer breast enlargements for thousands of women who have the surgery each year, says Washington University radiologist Judy Destouet. Because the oil is transparent, such implants do not interfere with X-ray mammography for breast cancer the way silicone breast implants can, Destouet says. The new implants could be commerically available in about two years. SWIMMING-POOL COVERS Swimming-pool owners, beware: Solar-pool covers pose a special drowning risk to young children, who may incorrectly believe they are solid enough to support their weight, a study in the journal Pediatrics reports.